The Marketing Manager will turn marketing plans into campaigns, content, communications, and field-facing materials that support the U.S. business. Working closely with the Marketing Director and cross-functional teams, this role will manage the day-to-day execution of marketing initiatives, support product launches and events, coordinate creative assets, and help ensure every touchpoint is clear, consistent, and aligned with the brand. This is a hands-on role for someone who is comfortable moving from planning to execution and keeping multiple projects moving at once.
THE COMPANY
Our client is an established, growth-focused company in the health and wellness space with a strong direct-selling business model and an engaged independent distributor community. The organization is investing in its next stage of growth in the U.S., with a strong focus on sharper marketing, stronger field engagement, and more effective digital execution. This is a fast-moving environment where creative thinking, commercial impact, and the ability to turn ideas into action matter.
RESPONSIBILITIES
- Execute integrated marketing campaigns and product launches across field communications, social media, email, events, and promotional channels
- Develop and coordinate promotional materials, presentations, campaign assets, field tools, and event communications
- Write and edit email copy, product messaging, promotional content, social captions, and routine field communications
- Manage social media calendars, posting schedules, community coordination, and day-to-day content activity
- Support distributor programs, promotions, product launches, and events with timely and engaging marketing materials
- Coordinate requests, timelines, approvals, and deliverables with Sales, Training, Events, Product, Creative, and external partners
- Maintain a consistent brand voice and ensure accuracy, quality, and polish across all outgoing materials
- Support content and messaging updates across company-owned platforms when needed
- Provide marketing input on website, UX/UI related projects when relevant, without owning the digital function
- Gather field feedback and campaign results to identify practical opportunities for improvement
- Manage multiple projects simultaneously and ensure deliverables stay on schedule
- Work with agencies, freelancers, and internal partners to produce high-quality assets efficiently
REQUIREMENTS
- 5+ years of hands-on marketing experience across campaigns, content, communications, and brand execution
- Direct-selling, network marketing, or field-based marketing experience strongly preferred
- Strong writing, editing, and content development skills across email, social, promotional, and field communications
- Experience managing social media calendars and coordinating creative assets
- Experience supporting product launches, promotions, distributor programs, or events
- Strong project management skills with the ability to manage multiple deadlines and priorities
- High attention to detail and a strong quality standard
- Comfortable working cross-functionally with Sales, Training, Events, Product, Creative, and external partners
- Strong understanding of brand consistency and marketing communications
- Experience providing input on website content, UI, or UX projects is a plus
- Experience supporting the U.S. market preferred
- Bilingual or multicultural marketing experience is a plus
We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.