*** This is a Confidential Posting****

Compensation: $95,000–$110,000 base salary + performance-based bonus

Our client is a well-established, year‑round, full-service destination resort & conference center located in the scenic Catskill Mountains of New York. The property caters to families, leisure travelers, corporate groups, associations, weddings, reunions, and social events with a strong repeat-guest base and group business mix.

The resort offers:

• On-site amenities including golf, indoor and outdoor pools, spa services, fitness center, bowling, indoor fun park, go-karts and more
• Flexible meeting and exhibit space, ideal for conferences, retreats, and special events
• Multiple dining options and nightly entertainment, creating a true destination experience for guests

Why This Role?

• Lead sales for a destination resort & conference center with significant meeting space and amenities – a true platform for a driven sales leader.
• The chance to shape strategy, team, and culture rather than just “inherit a system.”
• Work closely with an engaged ownership/leadership team that values results, transparency, and guest-centric decision making.
• Live and work in the Catskill Mountains with access to year-round outdoor recreation, while still within reach of major Northeast metros.

The Opportunity

Our partner client is seeking a hands-on, strategic Director of Sales to own the total commercial sales strategy and drive revenue growth across:

• Group and conference business
• Social events and weddings
• Leisure/wholesale/OTA and transient segments
• Corporate and association meetings

You’ll be the chief architect of the sales engine – setting the vision, building the plan, coaching the team, and partnering closely with Operations, Revenue Management, and Marketing to maximize RevPAR, total resort revenue, and market share.

This role is ideal for a high-energy hospitality sales leader who loves being on property, building relationships, and closing business.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute an annual sales and marketing plan aligned with ownership’s financial goals and the resort’s positioning.
• Lead, coach, and develop a small but high-performing sales team (and/or sales support roles), creating a culture of accountability, proactivity, and results.
• Analyze market trends, comp set performance, and demand drivers to identify new opportunities in corporate, association, SMERF, and leisure segments.

Business Development & Account Management

• Personally own and grow key accounts and high-value group relationships (corporate, association, tour & travel, affinity groups, etc.).
• Proactively source and close new group and conference business through direct prospecting, agencies, CVB/DMO relationships, and trade shows.
• Build strong relationships with meeting planners and decision-makers; conduct on-site site tours and FAMs that showcase the resort’s meeting space, amenities, and experiences.
• Develop and maintain robust pipeline management and forecasting practices, ensuring visibility for ownership and operations.

Collaboration & Execution

• Work closely with the General Manager and Operations leadership to ensure sales commitments align with operational capabilities and guest experience standards.
• Partner with Marketing to align messaging, digital presence, and campaigns with target segments (e.g., “resort conference center in the Catskills,” “family-friendly resort with meeting space”).
• Ensure seamless handoff from sales to event and operations teams to deliver on promises and drive repeat and referral business.
• Represent the property at industry events, trade shows, and networking functions as a brand ambassador (while maintaining external confidentiality as needed).

Performance Management & Reporting

• Establish clear KPIs and performance dashboards (e.g., group pace, account growth, close ratios, channel mix).
• Produce timely weekly, monthly, and quarterly sales reports and forecasts for ownership and management.
• Continuously refine sales processes, tools, and collateral to improve efficiency and conversion.

Ideal Candidate Profile

• 5–8+ years of progressive sales experience in hospitality, with at least 3+ years in a sales leadership role (e.g., DOS, ADOS, Senior Sales Manager) at a resort, conference center, or full-service hotel.
• Proven track record of driving group and conference revenue, ideally with experience selling meeting space plus resort amenities in a regional or drive-to market.
• Strong hunter mentality combined with the ability to strategically manage and grow key accounts.
• Comfort working in a hands-on, on-property environment where you’re visible, accessible, and collaborative with operations.
• Data-driven mindset with proficiency in hotel sales systems/CRMs and standard reporting practices.
• Excellent communication, presentation, and negotiation skills; credible with meeting planners, corporate stakeholders, and ownership.
• Familiarity with the Northeast/Mid-Atlantic group and leisure markets is a plus.

Why This Role?

• Lead sales for a destination resort & conference center with significant meeting space and amenities – a true platform for a driven sales leader.
• The chance to shape strategy, team, and culture rather than just “inherit a system.”
• Work closely with an engaged ownership/leadership team that values results, transparency, and guest-centric decision making.
• Live and work in the Catskill Mountains with access to year-round outdoor recreation, while still within reach of major Northeast metros.

All inquiries and candidate information will be treated with the strictest confidentiality. References will not be contacted without prior permission.