Senior Product Marketing Manager

📍 Location: Remote (U.S.-based only)

About the Company

Our client is a fast-growing leader in performance marketing, leveraging proprietary technology that combines online and offline data to deliver precision, scale, and measurable outcomes for some of the world’s top brands. With access to billions of real-time intent signals and a massive reach across U.S. households, they are transforming how marketers connect with customers through innovative channels.

About the Role

Our client is seeking a Senior Product Marketing Manager to join this dynamic team and play a critical role in how their solutions are positioned and brought to market. Sitting at the intersection of product, sales, and marketing, you’ll craft go-to-market strategies, develop compelling messaging, and turn customer insights into impactful positioning that drives adoption and growth.

This highly visible role is perfect for someone who thrives in fast-paced, startup-style environments and loves simplifying complex products into clear, value-driven stories. You will report to the Director of Product Marketing.

What You’ll Do

• Develop product positioning and messaging based on customer insights, data, and market trends
• Build and execute go-to-market (GTM) strategies for product launches and feature updates
• Partner with Product Management to align roadmap priorities with customer and market needs
• Conduct market research and competitive analysis to identify trends, opportunities, and differentiation points
• Collaborate with Sales Enablement to create tools and materials such as pitch decks, one-pagers, and battle cards
• Work with Demand Generation and Content teams to support campaigns and thought leadership initiatives
• Define and evolve customer personas and use cases to inform messaging and segmentation
• Track, analyze, and optimize product marketing KPIs and campaign performance
• Engage with customers to gather testimonials, case studies, and success stories

What You Bring

• 5+ years of product marketing experience in AdTech, MarTech, or B2B SaaS with knowledge of digital and programmatic advertising
• Proven experience leading GTM launches across Product, Sales, Customer Success, and Demand Gen
• Strong track record in crafting product positioning, messaging, and enablement materials that drive adoption and sales impact
• Experience developing sales tools (battle cards, demos, training) and improving close rates
• Ability to synthesize customer research into actionable strategies (e.g., segmented messaging frameworks, win/loss analysis)
• Collaborative mindset with experience working across Growth, Brand, and Content teams
• Analytical skills for measuring and reporting on launch success, adoption metrics, and competitive landscape
• Comfortable in growth-stage environments: resourceful, self-directed, thrives on ambiguity
• Bonus: Experience with performance marketing, direct mail, or CTV

Compensation

Salary range: $140,000 – $165,000

(Exact offer will depend on experience, skills, and market factors.)

👉 Interested? Apply today and help shape the future of performance marketing!