Director of Content & Partnerships

(Hybrid, NYC)

Our client is a well-capitalized, high-growth startup and is redefining the digital out-of-home (DOOH) media space with an innovative approach to immersive advertising.

They are seeking a Director of Content & Partnerships to shape and scale its screen-native content strategy across a dynamic digital out-of-home (DOOH) network.

This hybrid role in New York City sits at the intersection of content strategy, operational execution, and high-impact partnerships, offering the chance to work alongside top media, entertainment, and technology brands.

The Role:

• Develop and manage content partnerships across news, sports, entertainment, and creator platforms.
• Oversee the end-to-end content pipeline, including ingestion, QA, formatting, metadata tagging, and scheduling.
• Operate and optimize CMS and scheduling systems (e.g., Broadsign, Scala, Vistar Media).
• Build editorial calendars aligned with audience behaviors and time-of-day strategies.
• Ensure brand safety, technical standards, and compliance across all content.
• Collaborate with Sales and Marketing to integrate content strategy with campaign goals.
• Track and analyze content performance metrics, such as engagement, dwell time, and impressions.
• Mentor and lead a high-performing content operations team.
• Stay ahead of DOOH content trends and consumer engagement strategies.
• Support go-to-market planning, legal approvals, and creative execution for media activations.

About You:

• 8–12 years in digital content strategy, media partnerships, or DOOH media operations.
• Background in DOOH, streaming, digital publishing, or experiential media is a plus
• Proven ability to manage IP/licensing agreements and scale content pipelines.
• Hands-on experience with digital signage tools (e.g., Broadsign, Scala, Vistar Media, Spectrio).
• Deep understanding of media file specs, rights management, and scheduling logic.
• Operationally focused, with a builder’s mentality—comfortable rolling up your sleeves.
• Strong leadership skills, with experience managing teams and collaborating across creative, legal, and commercial functions.
• Balance of creative instinct and technical discipline in content strategy.
• Familiarity with ad-supported content models, digital rights, and multi-screen delivery.
• Bachelor’s degree required; Master’s or equivalent experience preferred.

Compensation: $140k - $170k base

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