Head of / Sr. Director of Digital Advertising
Location: U.S. (Remote)
Compensation: $175,000–$225,000 base + performance
Our client, a fast-growing digital media and technology platform operating a large-scale premium indoor screen network across North America, is hiring a senior commercial leader to build and scale its digital advertising division.
This role reports directly to the CRO and President and will focus on launching and expanding a new revenue vertical at the intersection of event-based media and premium indoor digital/DOOH environments.
This is a true builder opportunity.
The Opportunity
Our client operates a network of 10,000+ digital screens across high-traffic, Tier 1 hospitality, convention, and event environments throughout North America.
They are formalizing and aggressively scaling their advertising business and are seeking a senior leader to:
- Develop and own the advertising go-to-market strategy
- Shape pricing, packaging, and long-term growth plans
- Build strategic relationships with brands and agencies
- Drive revenue directly as an individual contributor while the business scales
This is not a mature team leadership role.
This is a build-the-revenue-engine-from-scratch role.
Key Responsibilities
Revenue & Strategy
- Develop and execute a comprehensive ad sales strategy across digital signage and DOOH
- Build pipeline, forecast revenue, and structure complex enterprise deals
- Partner with executive leadership to refine pricing models and product positioning
Direct Sales Execution
- Personally close partnerships with brands and agencies across Digital, OOH/DOOH, CTV, and experiential channels
- Lead pitches, negotiations, and custom proposal development
- Evangelize a premium, event-based advertising network to high-value advertisers
Market Development
- Identify whitespace opportunities within event-driven and experiential advertising
- Represent the company at key industry events and conferences
- Help define a differentiated position within the DOOH landscape
What You Bring
- 8–10+ years of experience in digital advertising, media, DOOH, sponsorship, or related technology sales
- Strong brand and agency relationships
- Demonstrated success closing complex enterprise deals
- Experience shaping GTM strategy and revenue growth plans
- Startup / builder mentality with comfort operating hands-on
- Strong executive presence and communication skills