Role: Vice President of Marketing

Location: Remote, US

Our client is a forward-thinking digital marketing firm dedicated to driving transformative business results through innovative marketing strategies and cutting-edge digital solutions. As part of a larger, well-established organization, the company brings together expertise from both the digital and traditional media worlds.

The VP of Marketing will play a key role in shaping and executing the company’s growth strategy. This position is responsible for developing and overseeing brand and digital strategies that drive customer / advertiser growth and enhance engagement across various digital platforms. The ideal candidate will possess a balance of strategic vision and hands-on leadership, with the ability to guide both high-level planning and detailed execution.

Key Responsibilities:

• Develop and execute brand, messaging and growth strategies aligned with business goals.
• Drive new market strategies with strong sales and marketing support.
• Partner with sales teams to commercialize new advertising products and develop execution plans.
• Communicate effectively with stakeholders to add value across functions.
• Use analytics to measure and optimize customer acquisition campaigns.
• Conduct market research and competitor analysis to identify growth opportunities.
• Improve user experience and conversion rates through funnel optimization.
• Work with cross-functional teams to ensure alignment on strategies.
• Build and maintain relationships with external partners and agencies.
• Stay updated on marketing technologies and trends to enhance strategies.
• Experiment with new approaches to attract and engage customers.

Qualifications:

• A Bachelor’s degree in Marketing, Business, or a related discipline (MBA is a plus).
• Over 10 years of marketing experience, with at least 5 years focused on brand strategy or digital marketing.
• Strong data-driven decision-making abilities, with a solid background in analytics.
• Outstanding communication and presentation skills, with the ability to influence stakeholders across all levels.
• Proven leadership experience, including building and guiding high-performing teams.
• Experience working in a dynamic, growth-oriented setting, preferably within digital media, or publishing sectors.