Director / Senior Director / Head of Growth Marketing

Location: New York, NY (Hybrid Preferred) — East Coast Remote Considered

Full-Time • U.S. Based • Growth-Stage Sustainability Tech

Are you a demand-generation builder who thrives on creating full-funnel growth engines at mission-driven SaaS companies? Our client is a fast-growing sustainability and compliance platform helping consumer brands reduce environmental footprint, meet complex packaging regulations, and create real-world social impact. Backed by strong Series A funding and a global team of ~90 employees, they are scaling rapidly — and hiring a Director/Senior Director/Head of Growth Marketing to architect and execute the next phase of their growth engine.

This is a highly visible, high-impact role reporting directly to the COO. You’ll own strategy and determine your execution model — whether that’s partnering with agencies or building a team in-house. With an existing Marketing Manager to manage day one, you’ll have the autonomy and resources to build a powerhouse demand-gen function from the ground up.

If you’re hungry, analytical, entrepreneurial, and energized by mission + scale — this is that rare opportunity to build, own, and grow something meaningful.

What You’ll Do

Demand Generation Ownership

• Build and lead a multi-channel demand-gen engine across email, paid media, webinars, events, retargeting, SEO, content, partnerships, and thought leadership
• Open the top of the funnel and nurture prospects through mid- and lower-funnel journeys
• Create scalable programs that educate, engage, convert, and retain mid-market customers

Funnel Design & Optimization

• Architect the full marketing funnel across acquisition, nurture, and retention
• Define TOFU/MOFU/BOFU movements, scoring, lifecycle stages, and attribution logic
• Deeply leverage CRM data (HubSpot) to optimize conversion rates and pipeline quality

Content & Campaign Leadership

• Own the creation of collateral, case studies, whitepapers, newsletters, infographics, gated content, and webinar programs
• Develop a consistent content engine that fuels pipeline and thought leadership

Performance Tracking & Growth Acceleration

• Own the KPIs that drive logo acquisition and long-term customer value
• Run A/B tests, channel experiments, and competitive analyses to find new paths for growth
• Regularly review and refine strategies based on performance insights

Channel Strategy & Budget Ownership

• Own and manage and determine the marketing budget to reach goals
• Allocate spend across programs, channels, and agency partners
• Evaluate and onboard external execution partners as needed

Team & Cross-Functional Partnerships

• Manage and mentor an existing Marketing Manager (India-based)
• Collaborate closely with Sales, Product, Legal, Operations, Data, and Sustainability teams
• Become the connective tissue between GTM motions and business outcomes

Who You Are

Must-Have Experience

• 8–10+ years in B2B SaaS growth or demand generation (agency or brand side)
• Proven experience running multi-channel demand-gen programs
• Experience managing a marketing budget of at least $100K+ annually
• Some people management experience
• Based in NYC or East Coast
• A builder with perseverance — quick wins won’t happen here
• Strong strategic ability paired with willingness to roll up your sleeves

Nice-to-Haves

• Experience in Series A–B startups or acting as one of the first marketing hires
• Background in CPG, Food & Beverage, sustainability, or compliance (not required)
• Familiarity with mid-market sales motions
• Experience with HubSpot, GA4, and similar analytics tools
• Demonstrated growth within an organization (tenure progression, expanded scope, etc.)
• Player/coach mindset — you can lead the strategy AND get into the execution

ICP Knowledge (Nice, Not Required)

Experience working with:

• Mid-market consumer brands ($5M–$50M revenue)
• Stakeholders such as Legal, Ops, Product, Data, or Sustainability leaders

Why This Role Is Unique

• Reporting directly to the COO — real influence and visibility
• Strategic + Execution Ownership — you design the model: agency, hybrid, or in-house
• Budget authority with room to scale
• Ability to build a team as pipeline and programs expand
• Mission-driven business creating environmental and social impact
• High-priority, exclusive search — only one firm engaged
• Equity included
• A chance to be the growth engine for a fast-scaling category leader

Compensation & Benefits

• Base Salary: $185K base + Equity (Flexible for the right person)
• Full health benefits
• 401(k) with 3% safe harbor

Location

• NYC hybrid strongly preferred (weekly in-office collaboration)
• Open to East Coast remote for the right candidate

3482169