A growing manufacturing company is seeking an experienced Brand Marketing Manager to take ownership of its brand across every customer touchpoint. This individual will serve as the central point of accountability for brand integrity, ensuring that marketing materials, campaigns, messaging, and public facing content consistently reflect a strong and cohesive brand identity.

Reporting to the VP of Marketing, the Brand Marketing Manager will lead a team of graphic designers and content developers while overseeing brand strategy, creative production, messaging, positioning, PR, and reputation management.

The ideal candidate combines strategic brand thinking with a strong creative eye and exceptional attention to detail. This person should be comfortable leading a creative team while also collaborating across departments to ensure the brand is represented consistently throughout the organization.

Key Responsibilities:

• Develop, maintain, and evolve brand guidelines, including visual identity, tone of voice, and usage standards

• Serve as the primary authority on brand application across departments, agencies, and external partners

• Ensure consistent brand execution across digital, print, retail, showroom, and customer facing materials

• Establish review and approval processes for marketing and creative content

• Lead and manage graphic designers and content developers

• Oversee creative production from initial concept through final delivery

• Manage relationships with photographers, videographers, and production vendors

• Maintain a centralized library of brand and creative assets

• Own and develop the company's core messaging, value proposition, and market positioning

• Ensure consistent messaging across Marketing, Sales, and communications materials

• Partner with leadership to evolve positioning as the company and market grow

• Support PR strategy, media opportunities, and thought leadership initiatives

• Monitor brand sentiment and identify potential reputation risks and opportunities

• Develop strategies to improve customer ratings and reviews

• Establish processes for encouraging positive feedback and appropriately addressing negative reviews

• Analyze brand and customer feedback trends to identify opportunities for improvement

Qualifications:

• 5+ years of experience in brand management, marketing, or creative direction required

• Strong understanding of brand strategy, messaging, and market positioning

• Experience leading or directing creative teams

• Experience with PR and reputation management

• Strong eye for design, branding, and visual consistency

• Exceptional attention to detail across both visual and written content

• Excellent communication and stakeholder management skills

• Ability to influence and collaborate with teams across different departments

• Strong leadership and project management skills

• Passion for brand building, design, and creating a consistent customer experience

• Must be comfortable working full time onsite

📍 Location: Newark, NJ, Onsite

💼 Type: Full time

🕒 Schedule: Monday through Thursday, 8 AM to 5 PM; Friday, 8 AM to 1 PM

💰 Salary: $170,000/year

📩 To apply, send your resume to Yisroel@SwiftStaffingGroup.com

with the subject line:

“Brand Marketing Manager | Job ID #3659723”

📲 To get the full list of current career opportunities, WhatsApp 732-800-7633

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