Salary Bracket: €33,000 - €40,000
WHAT'S THE JOB
If you like being close to the campaigns, the numbers and the action, this could be your next move.
We're partnering with a fast-growing Social Gaming business to find a hands-on Performance Marketing Executive to manage the day-to-day execution and optimisation of paid acquisition campaigns across multiple channels.
This is a role for someone who enjoys being in the platforms, making things happen. You'll take ownership of campaign setup, budget pacing, creative trafficking, tracking, reporting and optimisation, giving the wider marketing team more space to focus on growth, new channels and strategic scaling.
You'll work closely with Creative and Product teams, while also getting exposure to new platforms, automation and AI. It's a great opportunity for someone with 1–3 years of paid media experience who wants to develop towards becoming a channel specialist.
WHAT WILL YOU DO
- Build, launch, monitor and optimise paid acquisition campaigns across assigned channels.
- Manage daily campaign operations and ensure campaigns are running accurately and efficiently.
- Monitor budget pacing and allocation, making adjustments where required and flagging variances early.
- Manage creative trafficking, rotations, naming conventions and A/B testing.
- Build and manage audiences, exclusions, bids and campaign structures.
- Monitor campaign performance and identify optimisation opportunities.
- Produce daily and weekly performance updates for channel owners, highlighting insights, anomalies and recommended actions.
- QA campaign setup, tracking, pixels and conversion events to ensure data accuracy.
- Support the launch of new advertising platforms, including account setup, campaign structures and initial testing.
- Maintain campaign documentation, testing logs and optimisation histories.
- Work closely with Creative and Product teams to ensure campaigns have the right assets, tracking and reporting in place.
- Develop clear content and design briefs for performance campaigns.
- Identify opportunities to streamline campaign operations and reduce repetitive manual work.
- Use AI and automation to improve campaign efficiency, creative testing and reporting.
- Support ongoing testing and experimentation across paid acquisition channels.
- Stay close to performance marketing trends, platforms and new acquisition opportunities.
WHAT CAN YOU DO
- Have 1–3 years' hands-on experience in paid media or performance marketing.
- Have experience working directly within advertising platforms such as Meta, Google and/or programmatic platforms.
- Be comfortable managing campaigns on a daily basis rather than simply overseeing performance at a high level.
- Have a strong analytical mindset and confidence working with performance data.
- Understand key performance marketing metrics including CPA, CAC, CPC, ROAS, CTR and Conversion Rate.
- Have strong numerical and spreadsheet skills.
- Be highly detail-oriented, particularly when working with budgets, tracking and campaign structures.
- Be able to work quickly and efficiently without compromising accuracy.
- Be comfortable managing multiple campaigns and priorities at once.
- Have strong communication and collaboration skills.
- Bring a proactive, hands-on approach and a genuine interest in developing your paid media expertise.
BONUS IF YOU ALSO HAVE:
- Experience within iGaming, social casino or sweepstakes casino.
- Exposure to platforms such as Taboola, Bing, Snap or TikTok.
- Familiarity with GA4, Looker or similar reporting tools.
- Experience with landing page or conversion funnel optimisation.
- An interest in developing towards full channel ownership.
- Experience using AI tools or automation to improve marketing workflows.