Salary Bracket: €55,000 - €75,000
WHAT'S THE JOB
If performance marketing, data and marketing technology are your thing, this could be a great next move.
We're partnering with a growing iGaming business to find a Programmatic & Marketing Tech Manager to take ownership of performance campaigns across specific markets, from setup and tracking through to optimisation and analysis.
You'll sit at the intersection of media, marketing technology and performance, using data to improve campaign results, identify new opportunities and make sure marketing spend is working as hard as it can.
You'll work closely with Affiliates, Design, Content and wider Marketing teams, while also advising on marketing technology, tracking and data collection. It's a hands-on role for someone who enjoys moving quickly, testing new ideas and turning performance data into action.
WHAT WILL YOU DO
- Set up, manage and optimise performance marketing campaigns across specific markets.
- Lead ongoing campaign optimisation using data and performance insights.
- Manage campaigns across Programmatic, Fixed CPM, PPC and Social Media channels.
- Set up and monitor campaign tracking using ad servers and other marketing technology.
- Track KPIs and analyse campaign performance against agreed targets.
- Turn campaign data into clear recommendations and opportunities for growth.
- Monitor campaign budgets and ensure spend is managed efficiently.
- Report regularly on campaign performance, spend and ROI to senior stakeholders.
- Work closely with Affiliates, Design and Content teams to align marketing activity.
- Develop creative briefs for performance campaigns and work with internal teams and agencies on delivery.
- Ensure creative assets are aligned with campaign objectives and market requirements.
- Support improvements to data collection, tracking and performance measurement.
- Stay close to market developments, industry trends and new performance marketing opportunities.
- Test new approaches, formats and strategies to improve campaign performance.
- Act as a key point of contact for marketing technology discussions and improvements.
- Adapt quickly to changing market conditions and priorities in a fast-paced environment.
WHAT CAN YOU DO
- Have 2+ years' experience in a media management or performance marketing role within iGaming.
- Hold a degree in Marketing or a relevant postgraduate marketing qualification.
- Have hands-on experience managing performance marketing campaigns across multiple digital channels.
- Have previous experience working with an ad server and different creative formats.
- Be comfortable working with campaign data, KPIs and performance reporting.
- Have strong analytical and problem-solving skills.
- Be confident using Microsoft Office, particularly Excel.
- Have strong project management and organisational skills.
- Communicate confidently in written and spoken English.
- Be comfortable working independently as well as collaboratively.
- Bring a proactive, can-do attitude and be comfortable working under pressure.
- Be flexible, adaptable and able to work effectively in a fast-moving environment.
BONUS IF YOU ALSO HAVE:
- Experience with data collection scripts, Conversion APIs or Google Tag Manager specifically for digital campaigns.
- Knowledge of another language.
- Experience working across multiple regulated markets.
- A strong interest in marketing technology, tracking and campaign innovation.