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*This position requires extensive travel, up to 50%. Relevant experience from the CPG industry is required, specifically perishable goods*
Vale Group, a nationwide specialized recruitment firm, has partnered with a company based in Doral, FL, who is actively searching for an experienced Director of Category Intelligence & Trade Marketing to work hybrid for an opportunity paying a starting base of $140K, flexible, based on experience and credentials. This newly created leadership seat reports directly to the Business President and takes ownership of building a category and trade function from the ground up for a fresh-products importer serving grocery chains and mass merchants nationwide. The right leader will translate retail point-of-sale data into winning category strategies while driving promotional planning and buyer partnerships across the U.S. market.
Requirements of the Director of Category Intelligence & Trade Marketing:
● Background in category management and trade marketing within CPG, perishables, produce, or fresh foods — floral experience is not necessary
● Demonstrated success leading and developing teams (this role oversees a Manager and two Analysts)
● Hands-on command of syndicated and scan data, including retailer portals
● Established track record partnering with buyers at supermarkets and mass merchants
● 10+ years of progressive experience in the field
● Bachelor's degree in Business, Marketing, or a related discipline preferred
● Bilingual English/Spanish a strong plus
● Ability to travel approximately 50%
● Nielsen or Circana/IRI platforms and advanced Excel required; Power BI or similar analytics tools preferred
Responsibilities of the Director of Category Intelligence & Trade Marketing:
● Establish and lead a brand-new Category & Trade Marketing department
● Convert POS and syndicated data into insights driving assortment, pricing, and shelf strategy
● Own promotional planning, trade spend, and in-store execution across national retail accounts
● Build joint business plans and category presentations that position the organization as a trusted advisor to its retail customers
● Manage, mentor, and grow a team of three
● Bring transferable insights from adjacent fresh and consumer-goods categories into the business
● Partner with sales, operations, and executive leadership on commercial strategy
● Present market findings and recommendations directly to the Business President
● Support as needed
If this sounds like you or someone you know, click Apply or share the job today!
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