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Director of Category Intelligence & Trade Marketing
Doral, Florida, United States
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*This position requires extensive travel, up to 50%. Relevant experience from the CPG industry is required, specifically perishable goods*


Vale Group, a nationwide specialized recruitment firm, has partnered with a company based in Doral, FL, who is actively searching for an experienced Director of Category Intelligence & Trade Marketing to work hybrid for an opportunity paying a starting base of $140K, flexible, based on experience and credentials. This newly created leadership seat reports directly to the Business President and takes ownership of building a category and trade function from the ground up for a fresh-products importer serving grocery chains and mass merchants nationwide. The right leader will translate retail point-of-sale data into winning category strategies while driving promotional planning and buyer partnerships across the U.S. market.


Requirements of the Director of Category Intelligence & Trade Marketing:

● Background in category management and trade marketing within CPG, perishables, produce, or fresh foods — floral experience is not necessary

● Demonstrated success leading and developing teams (this role oversees a Manager and two Analysts)

● Hands-on command of syndicated and scan data, including retailer portals

● Established track record partnering with buyers at supermarkets and mass merchants

● 10+ years of progressive experience in the field

● Bachelor's degree in Business, Marketing, or a related discipline preferred

● Bilingual English/Spanish a strong plus

● Ability to travel approximately 50%

● Nielsen or Circana/IRI platforms and advanced Excel required; Power BI or similar analytics tools preferred


Responsibilities of the Director of Category Intelligence & Trade Marketing:

● Establish and lead a brand-new Category & Trade Marketing department

● Convert POS and syndicated data into insights driving assortment, pricing, and shelf strategy

● Own promotional planning, trade spend, and in-store execution across national retail accounts

● Build joint business plans and category presentations that position the organization as a trusted advisor to its retail customers

● Manage, mentor, and grow a team of three

● Bring transferable insights from adjacent fresh and consumer-goods categories into the business

● Partner with sales, operations, and executive leadership on commercial strategy

● Present market findings and recommendations directly to the Business President

● Support as needed


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