Nexagen Search is hiring a Marketing Manager for a biotechnology company that is based in Rockville, MD. Nexagen Search is a life sciences focused recruitment firm and represents small-mid sized organizations in the biotechnology and pharmaceutical industries. To learn more about our company, please visit nexagensearch.com

Summary

The Marketing Manager’s primary function is to support the company’s marketing activities with a strong emphasis on creativity, innovation, and direct-to-consumer (DTC) marketing. Specific responsibilities include but are not limited to facilitating trade show efforts, developing consumer-focused marketing materials, and coordinating social, email, and e-commerce marketing. The individual will also support activities of other departments, as applicable, including sales, medical affairs, and customer service. 

Responsibilities:

• E-commerce and Advertising Management: Collaborate with external advertising agencies to plan and execute marketing initiatives, including Amazon ads, pay-per-click campaigns, and other DTC-focused advertising strategies. 
• Trade Show: Enroll company into 40+ trade shows annually. Coordinate event registration, booth setup, material preparation, etc. Ensure timely shipment of booths and materials and travel with sales representatives to trade shows as needed. 
• Website Management: Maintain and optimize the company website with a focus on user experience (UX), content updates, and announcements tailored for direct consumers. 
• Sales and Support Materials: Develop consumer-friendly sales and support materials, ensuring they are effective for both representatives and end-users. 
• Social Media Marketing Campaigns: Lead social media marketing efforts, including creating engaging, consumer-centric content, sourcing user-generated content (UGC), and managing daily activities. 
• Performance Analysis: Analyze DTC campaign performance and trends to identify opportunities for improvement, generate actionable insights, and share results with stakeholders 

Qualifications (Education, Experience, Skills):

• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Minimum of 3 years in marketing; experience in product marketing for pharmaceuticals, medical food, supplements, medical device or related industries is desirable.
• Exceptional writing skills with a strong attention to detail.
• Ability to manage multiple tasks effectively under tight deadlines.
• Collaborative team player with excellent communication skills.
• Experience with paid search, email marketing, and social media platforms (Facebook, Instagram, TikTok, etc.).
• Proficiency in marketing tools such as Shopify and Klaviyo is a plus. 
• Highly organized and time-efficient.
• Results-driven with a quality-oriented mindset. 

Travel Requirements: This role may require up to 10% travel to trade shows, including occasional weekend events.

Onsite Requirements: This position requires 3 days onsite per week in Rockville, MD.

Compensation: Expected base compensation range for this position is 80-105k per year. Annual target bonus is 15%.

Other Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance