Nexagen Search is hiring a Marketing Manager for a biotechnology company in Rockville, Maryland. Nexagen Search is specialized recruiting firm focused on the biotechnology and pharmaceutical industries. To learn more about our company, please visit our website: nexagensearch.com
Summary:
The Marketing Manager’s primary function is to support the company’s marketing activities with a strong emphasis on creativity, innovation, and direct-to-consumer (DTC) marketing. Specific responsibilities include but are not limited to facilitating trade show efforts, developing consumer-focused marketing materials, and coordinating social, email, and e-commerce marketing. The individual will also support activities of other departments, as applicable, including sales, medical affairs, and customer service.
Responsibilities:
- Responsible for managing medical and veterinary trade shows including coordinating event registration, booth setup, material preparation, logistics.
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Maintain and optimize the company website with a focus on user experience (UX), content updates, and announcements tailored for direct consumers.
- Develop consumer-friendly sales and support materials, ensuring they are effective for both representatives and end-users.
- Lead social media marketing efforts, including creating engaging, consumer-centric content, sourcing user-generated content (UGC), and managing daily activities.
- Develop and execute email marketing strategies, content calendars, and campaigns targeted at consumer engagement and retention.
- Collaborate with external advertising agencies to plan and execute marketing initiatives, including Amazon ads, pay-per-click campaigns, and other DTC-focused advertising strategies.
- Analyze DTC campaign performance and trends to identify opportunities for improvement, generate actionable insights, and share results with stakeholders
Skills, Education, Experience
- Bachelors Degree in Business, Marketing, Communications, or related field, or equivalent work experience.
- 3+ years of marketing experience in pharmaceuticals, consumer health, medical foods, nutrients or relatable industry
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Exceptional writing skills with a strong attention to detail.
- Ability to manage multiple tasks effectively under tight deadlines.
- Collaborative team player with excellent communication skills.
- Experience with paid search,email marketing,and social media platforms(Facebook, Instagram, TikTok, etc.).
Compensation: 80-100k base, 15% annual target bonus
Benefits: Medical, Dental, Vision, 401k with employer match, unlimited PTO, etc.
Onsite Requirement: 3 days per week in Rockville, MD.