Director of Sales - Luxury Senior Living

Our Director of Sales & Marketing is responsible for overseeing and supervising the sales and marketing operations for the community. The Director Sales & Marketing will take the lead in assessing the local market and develop a marketing plan tailored to the community’s services.

 Responsibilities:

- Studies the market and creates a dynamic, successful Marketing Plan

- Develops the marketing and sales budget

- Develops strategy for each prospect from initial inquiry through the final decision

- Nurturing lead sources

- Organizing strategic marketing events on site

- Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment

- Strives to meet or exceed targeted occupancy and sales

- Delivering other creative tactics to convert leads to move-ins

- Training new team members as they gain experience on the sales team

- Reinforce the community’s brand reputation and achieve maximum occupancy goals

- Demonstrates a strong understanding of the senior care market and our client's niche in that market, especially the local competitive environment

- Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line

- Overall management of the department, including but not limited to: recruiting, hiring, training, coaching, monitoring and disciplining

Qualifications:

- Bachelor's Degree preferred

- Two (2) years supervisory/management experience to include hiring staff, coaching, performance management and daily operations supervision

- Successful marketing and sales experience

- Ability to leverage technology

- Superlative communication and interpersonal skills

- Demonstrate good judgement, time management, problem solving and decision making skills

- Passion for seniors

- Previous experience with health care admissions, or in an independent / assisted living setting, is preferred

- Ability to identify and build relationships within the local area that drives business into the community

- Ability to handle multiple priorities effectively

- Proficiency in computer skills, Microsoft Office & the ability to learn new applications

- Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations

- Ability to work weekends, evenings and flexible hours