Editorial Messaging & Positioning Writer – Music/Culture

Location: Culver City, CA (Hybrid; 3 days onsite)**Must be local

Pay Range: $63–$72/hr

Contract: 12 month contract ( potential for extension.)

About the Role

We’re seeking a highly skilled Editorial Messaging & Positioning Writer to help define and articulate the editorial voice of companies Music. This role will craft compelling narratives that communicate Apple Music’s perspective across in-product editorial, PR, and marketing channels. The ideal candidate combines sharp editorial instincts, deep music industry knowledge, and proven experience writing for major music or culture brands.

This is a hands-on writing role that blends creativity and strategy—developing editorial frameworks, positioning narratives, and original content that inspires, informs, and resonates with global audiences.

Key Responsibilities

• Develop and refine companies Music’s editorial voice and messaging, ensuring consistency across campaigns, in-product storytelling, and marketing materials.
• Write and edit creative briefs and positioning documents that inform how the Apple Music brand is expressed internally and externally.
• Collaborate cross-functionally with marketing, PR, design, and product teams to align storytelling, tone, and brand intent.
• Concept and pitch new editorial ideas that bring Apple Music’s perspective on artists, genres, and cultural moments to life.
• Stay deeply informed on music and culture trends, understanding how global shifts, new releases, and emerging movements can shape storytelling opportunities.
• Craft clear, persuasive, and emotionally resonant narratives that engage a broad audience while maintaining editorial integrity.
• Review and refine content for tone, accuracy, and alignment with brand standards and inclusive language principles.

Qualifications & Experience

Required:

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
• 5+ years of professional writing and editorial experience at a recognized media, music, or cultural publication.
• Proven ability to craft brand narratives and editorial stories that connect with audiences.
• Strong understanding of storytelling frameworks, positioning strategy, and content development for digital platforms.
• Demonstrated familiarity with music industry marketing, artist campaigns, and fan engagement strategies.
• Exceptional writing, editing, and communication skills with an eye for tone, structure, and flow.
• Highly adaptable, able to move quickly between creative ideation and execution in a fast-paced environment.
• Deep knowledge of music history, pop culture, and emerging trends across genres and global markets.
• Proficiency in writing inclusive, accessible content that resonates with diverse audiences.
• Collaborative mindset and ability to partner effectively across marketing, creative, and PR functions.

Preferred:

• Experience developing editorial voice or brand guidelines for a major entertainment or tech company.
• Ability to analyze engagement data and adapt storytelling strategies based on insights.
• Prior experience within music streaming, digital media, or artist marketing environments.

Who You Are

You’re a passionate storyteller with deep roots in music and culture. You know how to turn ideas into narratives that cut through the noise and capture emotion. You thrive in a collaborative, creative setting—and can shift seamlessly between strategic messaging and editorial craftsmanship.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.