B2C Product Marketing Manager

W2 Contract

Remote, USA

$50-60/hr

Overview

As a Product Marketing Manager, you will help drive our growth by shaping product vision and consumer perception across our product portfolio. You will also contribute to the optimization of product experiences, focusing on cultivating the long-term relationships with our customers and collaborating with cross-functional stakeholders to design, develop, launch, and grow our services and customer base.

You are creative, strategic, analytical, and detail-oriented with strong communication, content development, relationship building and project management skills. As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a history of delivering insights-driven marketing plans that produce excellent business results.

You will

• Establish positioning, packaging and pricing recommendations for your business portfolio of products
• Recommend commercialization and campaign opportunities to meet or exceed business goals
• Develop go-to-market strategies to support product launches and drive conversions and revenue
• Drive the development and delivery of marketing messages and content to be included as part of integrated marketing campaigns and within product experiences
• Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with our organization
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a great customer experience

You have

• 4+ years of Product Marketing experience
• Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
• Ability to apply consumer insights, research and testing to drive world-class marketing strategy
• Experience in developing marketing messages and content to be included both in marketing campaigns as well as within product experiences
• Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps
• Experience influencing product strategy, design and development timelines and processes
• Excellent communication skills (written and verbal), comfortable presenting to executives
• Strong experience writing creative briefs
• Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams
• Experience working in fast paced environments, navigating ambiguity and adjusting to scope and timeline changes quickly
• Bachelor’s degree required; MBA or higher degree preferred

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.