Sr Creative Events & Programming Manager (Remote)

Location: Remote

Pay Rate: $86/hour (Weekly pay + Medical Benefits)

Schedule: Full-time, Monday–Friday

Contract: 12-month contract (Strong potential for extension)

**Please note: This role requires 8+ years of experience leading high-profile events and programming, including live, experiential, broadcast, virtual, and series-based content.

**Requires experience working with well-known brands**

About the Role

Our client is seeking a Creative Events & Programming Manager- head of programming to lead the strategic vision, development, and execution of culturally relevant programming across retail stores in the Americas region. This role drives customer engagement through innovative in-store, virtual, and digital experiences that align with brand values and business priorities.

This is a highly visible role requiring a balance of creative leadership, strategic planning, cross-functional influence, and data-driven decision making. You will act as a key evangelist for customer-focused programming and architect experiences that inspire discovery, learning, and deeper engagement with products and services.

Key Responsibilities

• Define and lead the strategic programming agenda for the Americas region, ensuring alignment with business goals and cultural relevance
• Develop and execute pan-regional programming initiatives supporting Services, Education, Small Business, and company values
• Establish quarterly and annual programming roadmaps that support broader retail and brand strategies
• Provide creative and strategic direction through clear, data-driven briefs for content development
• Identify, source, and secure talent, creators, and strategic partners that elevate brand storytelling
• Collaborate cross-functionally with Retail, Marketing, Product, PR, Training, Merchandising, and Global teams
• Apply performance metrics and insights to evaluate program effectiveness and guide future planning
• Surface opportunities for innovation, scalability, and audience growth through data analysis and feedback loops

Requirements

• 8+ years of experience leading high-profile events and programming, including live, experiential, broadcast, virtual, and series-based content
• Proven ability to define programming strategies, roadmaps, and KPIs, and execute them successfully at scale
• Demonstrated experience working with well-known brands and managing external talent, creators, and partnerships
• Strong background creating and delivering strategic briefs that influence stakeholders and drive alignment
• Hands-on experience managing cross-functional teams, including Programming, Production, Creative, Product Marketing, PR, Retail Operations, Training, Merchandising, Finance, and Communications
• Ability to evaluate program performance using data and insights, translating results into actionable improvements
• Experience shaping customer-centric experiences across physical retail, digital, and virtual platforms
• Comfortable working in fast-paced environments, managing multiple large-scale initiatives simultaneously

What Sets You Apart

• Agile, flexible project management style with the ability to adapt quickly and drive change
• Strong network within the cultural, creative, and events industry, with the ability to source top-tier talent
• Highly strategic yet creative mindset, balancing brand storytelling with measurable business outcomes
• Confident presenter with experience delivering to large audiences and senior leadership
• Professional, discreet, and collaborative communicator with excellent written, verbal, and relationship-building skills

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.