Westfield UTC Marketing Manager

On-Site at UTC Mall, La Jolla

Temp-To-Hire

Payrate: $40-$45/hr DOE

Targe Start Date: Beginning of November 2024

Weekly Pay and Benefits!

Our leading Real Estate Client, Westfield, is looking to hire a dynamic, flexible, creative, solution oriented Marketing Mamager to support the upcoming exciting events that will start in November and go through the holiday season. With the University Towne Center Mall being known as the “Jewel of San Diego”, this is an opportunity for an aspiring Marketing Manager to come in and gain a plethora of experiences as many hats will be worn in order to support the team throughout the busiest season of the year.

As Marketing Manager, your primary objective is to support the management of the marketing program for Westfield UTC to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through supporting strategic digital campaigns, public relations, social media engagement, community partnerships, and in-center events. We are looking for an individual who is a strategic thinker, creatively minded, and hands on.

You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing and events strategy, interpretations and execution of national brand programs, driving awareness of and supporting client event activations and pop-ups, budget management, campaign execution and measurement, and ensuring that business needs and KPIs are met.

Daily Duties:

Work closely with the Marketing Director, Senior General Manager, Events (Westfield Rise, the company’s in-house retail media agency), Operating Management, Tenant Coordination, Facilities, and Corporate Marketing Teams. 

CONSUMER MARKETING & COMMUNICATION

• Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on expanding market share, driving traffic, growing retail and entertainment sales, and increasing digital audience acquisition and engagement, particularly Westfield app usage.
• Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer. 
• Manage relationships and processes with key internal departments (digital, brand, and events) for day-to-day operations including but not limited to website, email, social media and digital content, sales, and data & insights.
• Develop relationships with retailers to support openings, drive sales, promote deals, support events, and showcase offerings.
• Partner with Westfield Rise on client activations, maximizing awareness and reach, strengthening positioning, and utilizing all marketing and PR channels. 
• Work in partnership with social media team to build out monthly content calendar, coordinate content production, and ideate and conceptualize engaging content, with a keen eye for detail and both the latest and emerging trends.
• Identify and forge strategic partnerships and collaborations that are in line with the shopping center’s objectives and goals.
• Create presentations, recaps, and documentation with a business and marketing driven focus – with the ability to develop, discern, and evaluate content.
• Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
• Demonstrable experience in marketing, with the potential and attitude required to learn.
• Up to date with the latest popular culture, retail, and lifestyle trends and best practices in marketing and measurement.
• Understand digital and social media channels, analytics, and best practices in conjunction with traditional media and marketing channels.
• Ensure all communication meets URW brand guidelines, standards, and tone.

STRATEGIC & FINANCIAL

• Work with the Senior General Manager and Marketing Director to create the annual marketing plan and allocate marketing resources to align with center’s business plan and asset strategy.
• Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
• Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.

OPERATIONAL

• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retail and entertainment business.
• Solicit and encourage tenant participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
• Collaborate with the Senior General Manager, Marketing Director, and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
• Review and report on all major campaigns ensuring quantitative and qualitative measurability, sharing results with key stakeholders and senior leadership.
• Have a detailed understanding of center sales and traffic performance metrics and industry benchmarking.

Requirements:

• B.A. or B.S. degree preferred or equivalent experience.
• 3 to 5 years of Marketing experience in either a retail, shopping center, sports, or entertainment environment.
• Strong business acumen, strategic orientation, and general operation experience.
• Detail-oriented with effective time management skills, ensuring deadlines are met.
• Strength in leadership, strategy, marketing, and financial management.
• Deep understanding of digital and social media platforms and curating content.
• Knowledge of commercial real estate and/or retail development, leasing, and operations is preferred.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, and manager on duty shifts. Ability to travel as needed.

Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• While performing duties of this job, the employee is frequently required to sit and talk or hear.
• The employee is regularly required to stand and walk up to 8 hours a day.
• The employee must be able to communicate verbally in person and on the telephone.
• The duties of the job include bending and stooping, up to 4 hours a day.
• The employee is regularly required to use a computer and must possess the ability to multi-task.
• Lifting and carrying up to 35lbs for at least 15 minutes at a time.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation

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