Title: Senior Account Director / Media Director – Digital Media & Gaming

Salary: CAD $140,000–$160,000 annually

Hours: Full-Time

Location: Ontario or Alberta, Canada | Hybrid

Travel: Up to 25%, including Canadian market visits and occasional travel to U.S. offices

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Summary:

We are seeking a strategic, client-focused Senior Account Director / Media Director to lead integrated media strategy and client relationships for a major real-money gaming brand in Canada. This is an exciting opportunity to join an established media agency and play a pivotal role in driving brand growth, customer acquisition, and media performance across the Canadian gaming and sports betting landscape.

The ideal candidate brings a strong agency background, deep expertise in digital media strategy, and experience supporting gaming, sports betting, or sports-related clients. You'll serve as a trusted strategic advisor to senior client stakeholders while overseeing multimillion-dollar media investments, developing innovative cross-channel campaigns, and collaborating with U.S.-based planning, buying, digital, and analytics teams.

This position is ideal for an experienced media leader who thrives in a fast-paced agency environment, understands the complexities of regulated gaming advertising, and can seamlessly balance high-level strategy with hands-on client management.

What You'll Do:

• Serve as the primary strategic partner and day-to-day agency contact for a major Canadian gaming client, building trusted relationships with senior marketing and business leaders.
• Lead integrated media strategies across digital, programmatic, connected TV (CTV), traditional TV, radio, out-of-home (OOH), streaming, and audio.
• Develop data-driven media plans designed to increase customer acquisition, brand awareness, engagement, and return on investment.
• Oversee media strategy and investment across Ontario and Alberta, ensuring campaigns align with provincial market dynamics and business objectives.
• Collaborate with digital investment teams to develop and optimize programmatic and CTV campaigns using platforms such as The Trade Desk and Amazon DSP.
• Leverage first-party data, CRM insights, audience segmentation, and lookalike modeling to improve targeting and campaign effectiveness.
• Analyze key performance indicators, including cost per acquisition (CPA), first-time depositors (FTDs), customer lifetime value, and reactivation.
• Lead client presentations, strategic recommendations, competitive analyses, performance reviews, and budget discussions.
• Partner with Canadian broadcasters, publishers, streaming platforms, and media partners to identify opportunities and support media negotiations.
• Evaluate sports sponsorships, media partnerships, and advertising opportunities surrounding major sporting events, including the NHL, NFL, NBA, and MLB.
• Ensure media campaigns comply with Canadian gaming advertising regulations, responsible gaming requirements, and applicable privacy standards.
• Collaborate with U.S.-based media planning, buying, analytics, and creative teams to deliver cohesive, high-performing campaigns.
• Mentor and support team members while identifying opportunities to improve processes, client service, and overall agency performance.

What You Bring:

• 10+ years of media agency experience, including significant responsibility for strategic client relationships, integrated media planning, and account leadership.
• 3+ years of experience supporting real-money gaming, sports betting, or sports-related clients, ideally within an advertising or media agency.
• Strong background in digital media strategy, performance marketing, programmatic advertising, and CTV.
• Demonstrated success managing complex, high-value client relationships and serving as a strategic advisor to senior marketing stakeholders.
• Comprehensive understanding of the Canadian media landscape, including broadcasters, publishers, digital platforms, and regional market considerations.
• Hands-on experience with programmatic platforms such as The Trade Desk and Amazon DSP.
• Proven ability to develop and activate first-party data strategies, audience segmentation, and targeted digital campaigns.
• Experience managing integrated media investments across traditional and digital channels.
• Familiarity with Canadian gaming advertising regulations, including iGaming Ontario, AGCO standards, and responsible gaming requirements.
• Strong analytical skills with the ability to translate campaign performance data into actionable business recommendations.
• Excellent presentation, communication, negotiation, and stakeholder management skills.
• Ability to manage competing priorities, adapt quickly, and thrive in a dynamic agency environment.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

Bonus Points If You Have:

• Direct agency experience supporting major gaming or sports betting brands such as BetMGM, FanDuel, DraftKings, bet365, or similar organizations.
• Existing relationships with Canadian media owners, broadcasters, publishers, and advertising partners.
• Experience developing media strategies specifically for Ontario's regulated iGaming market or Alberta's gaming landscape.
• Expertise in sports sponsorships, live-event advertising, and major sports media partnerships.
• Experience with advanced audience targeting, marketing attribution, incrementality testing, and brand lift studies.
• Background leading Canadian client accounts while collaborating with U.S.-based agency teams.
• French language proficiency.

Why This Opportunity?

This is an opportunity to take ownership of a high-profile Canadian gaming account while working alongside experienced media professionals across North America. You'll have the autonomy to shape media strategy, influence major investment decisions, and deliver measurable business impact in one of Canada's most dynamic advertising sectors.

If you're a seasoned agency leader who combines exceptional client relationship skills with deep digital media expertise and a passion for gaming or sports marketing, we'd love to connect!

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation. We are committed to providing an inclusive and accessible recruitment process.