Title: Marketing Investment Strategist (Contract)

Payrate: $65/hour

Duration: 12-month assignment

Location: Culver City, CA (Hybrid)

Summary:

Great marketing starts with deep customer understanding, rigorous thinking, and smart investment decisions. We're looking for a Marketing Investment Strategist to help determine how marketing dollars are deployed across a portfolio of consumer digital services — and to make sure every dollar creates real customer and business impact.

In this role, you'll partner across Marketing, Finance, Communications, and Analytics teams to build investment frameworks, evaluate portfolio performance, and deliver insights that influence senior leadership decisions. If you love balancing analytical depth with strategic judgment — and know how to turn a spreadsheet into a story that moves executives to act — this is your role.

What You'll Do:

• Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives
• Develop investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer value
• Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities
• Conduct audience research and sizing to inform campaign targeting and investment decisions
• Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities
• Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions
• Drive annual planning, quarterly business reviews, and cross-functional operating rhythms
• Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology

What You Bring:

• Bachelor's degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field
• 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics
• Experience managing complex budgets, forecasting, and investment planning
• Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools
• Experience synthesizing large datasets into executive-level insights and recommendations
• Excellent communication and cross-functional collaboration skills

Bonus Points If You Have:

• Experience developing marketing investment strategies across digital and offline channels
• Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value
• Demonstrated ability to influence senior leaders through data-driven storytelling
• Experience improving operational processes and building scalable planning frameworks
• Comfort navigating ambiguity while managing multiple priorities in a fast-paced environment
• Passion for combining analytical rigor with strategic thinking to solve complex business challenges

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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