Regional Event Programming Director – West

Location: Hybrid – Culver City, CA (**Local candidates only)

Pay Rate: $90–$98/hr

Duration: 12-month assignment

Hours: 40 hours/week

Summary:

Our Retail Engagement, Marketing, and Merchandising (REMM) team drives culturally relevant programming that inspires, educates, and engages both our retail customers and employees. We are seeking a Regional Programming Director – West to lead the strategy, execution, and oversight of programming across the Western region. This role is responsible for designing and delivering high-impact in-store, virtual, and digital experiences that align with business objectives and bring the retail experience to life.

Key Responsibilities:

• Develop and implement regional programming strategies that deliver engaging, culturally relevant experiences across all formats (in-store, virtual, and digital).
• Lead programming initiatives for the Western region, collaborating closely with store teams, internal partners, and external talent.
• Build and maintain quarterly and yearly programming roadmaps, including KPIs to track and measure program effectiveness.
• Partner with cross-functional teams—Programming, Production, Creative, Product Marketing, PR, Store Operations, Internal Comms, Training, Merchandising, Finance, Online Store, Store Strategies, Publishing, Procurement, Marcom—to ensure alignment and seamless execution.
• Curate talent and experiences that align with brand values and resonate with diverse audiences.
• Analyze program performance and audience engagement metrics to optimize and refine strategies.
• Support pan-geo initiatives in collaboration with other Regional Programming Directors and Programming Producers, ensuring strategic alignment with business priorities.
• Manage multiple high-profile projects simultaneously while maintaining operational excellence and attention to detail.

What You Bring:

• 8–12+ years of experience in programming, event management, or experiential marketing, preferably in retail, cultural, or creative industries.
• Proven experience designing and leading high-profile programming, events, or content initiatives across multiple formats (live, virtual, broadcast).
• Strong ability to translate business objectives into engaging, measurable experiences.
• Significant experience managing and influencing cross-functional teams and external partners.
• Deep understanding of cultural and creative industries in the Western region, with established connections to relevant talent.
• Exceptional project management, strategic planning, and organizational skills.
• Excellent communication and presentation skills, including the ability to brief executives and stakeholders.
• Comfort working in a fast-paced, high-profile environment with multiple priorities and stakeholders.

Bonus Points:

• Experience in global program management or cross-cultural event delivery.
• Familiarity with data-driven performance measurement and audience analytics.
• Strong storytelling and content curation skills.
• Experience managing multiple large-scale events simultaneously.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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