Title: Senior B2B Marketing Strategist – Advertising Sales (Contract)

Pay Rate: $62 - $67/hr

Duration: 12-month assignment

Location: New York, NY (Hybrid)

Summary

We are seeking an experienced Senior B2B Marketing Strategist to support advertising sales initiatives by developing compelling sales enablement materials and high-impact Request for Proposal (RFP) responses. In this role, you will partner closely with sales, marketing, editorial, and cross-functional teams to translate advertiser objectives, consumer insights, and product capabilities into persuasive commercial narratives that drive new business opportunities.

This position is ideal for a strategic storyteller with deep experience in digital advertising, proposal development, and sales enablement. The ideal candidate thrives in fast-paced environments, excels at managing multiple deadlines, and has a proven ability to influence stakeholders while delivering high-quality marketing content under tight timelines.

What You'll Do

• Lead the development of strategic, customized RFP responses that align with advertiser objectives and business goals

• Partner with sales teams to interpret client briefs and develop compelling proposal strategies that differentiate advertising solutions

• Collaborate with marketing, editorial, product, and business stakeholders to gather content, align messaging, and drive proposal execution

• Develop persuasive B2B marketing content, sales presentations, sponsorship proposals, and other sales enablement materials

• Translate complex product capabilities, audience insights, and advertising opportunities into clear, engaging customer-facing narratives

• Create and enhance presentation materials by incorporating visual mockups and polished creative concepts

• Manage multiple high-volume proposal workflows while ensuring quality, accuracy, and on-time delivery

• Maintain and update foundational sales collateral, presentations, and leave-behind materials to reflect evolving business priorities

• Build strong cross-functional relationships to streamline proposal development and improve collaboration across globally distributed teams

• Identify opportunities to improve proposal processes, content libraries, and sales enablement workflows

What You Bring

• 8–10 years of experience in B2B marketing, sales enablement, proposal management, or advertising marketing

• Extensive experience managing high-volume RFP processes from initial brief through final submission

• Strong background in digital advertising, media, publishing, streaming, or related industries

• Exceptional writing, editing, and storytelling skills with the ability to develop persuasive commercial narratives

• Proven ability to manage multiple projects simultaneously in fast-paced, deadline-driven environments

• Outstanding stakeholder management and cross-functional collaboration skills

• Strong project management, organizational, and prioritization abilities

• Experience presenting ideas and recommendations to leadership and business stakeholders

• High attention to detail and commitment to producing polished, client-ready deliverables

• Demonstrated integrity, professionalism, and sound business judgment

Bonus Points If You Have

• Experience supporting advertising sales organizations within digital media, publishing, or streaming platforms

• Strong understanding of digital advertising products including display, native, video, search, and sponsorship solutions

• Experience creating visual mockups, presentation decks, or sales materials using Keynote or similar design tools

• Experience working with global marketing and sales organizations

• Familiarity with creative strategy, audience insights, and integrated marketing campaigns

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.