Head of Marketing (B2C) – Crypto | GTM + Growth (Hands-On Marketer) | Remote - EMEA or USA

We’re hiring a Head of Marketing to own B2C go-to-market and growth end-to-end for a next-generation crypto product.

This is not a “strategy-only” leadership role. This is a hands-on operator position where you will build distribution, drive activation, and ship campaigns yourself.

What You’ll Own

• Full GTM strategy & narrative (segmentation, positioning, messaging, launch planning)
• Crypto-native distribution (CT, KOLs, partnerships, community programs)
• End-to-end campaign execution (brief → assets → launch → optimization → post-mortem)
• Growth engine across acquisition → activation → retention
• Funnel optimization, cohort analysis, experimentation
• Community building with measurable engagement
• Lifecycle and conversion improvements

Must-Have Experience

• Proven crypto consumer marketing (CT + KOL + partnerships)
• Hands-on GTM ownership (not just strategy decks)
• Demonstrated growth execution with measurable outcomes
• Community building in crypto with real KPIs
• Strong data fluency (funnels, cohorts, experimentation)
• Startup/operator mindset

Nice to Have

• eCommerce growth experience
• Consumer electronics exposure
• Technical or PM background

This role is ideal for someone who:

• Is comfortable being the single marketing owner initially
• Has built in crypto bear markets
• Can translate complex crypto products into trust-driven narratives
• Thrives in high-accountability environments

This role is fully remote, work from anywhere with a lucrative salary paying up to $150,000 USD.

If you are interested, please apply with an updated resume below or to lizeviljoen@albertbow.com – Initial Interviews are happening ASAP!

#LI-LV1