Intro

We are looking for a Senior Digital Sales Expert to join a leading financial services organisation in Belgium. The role sits within the Digital & Customer Interaction environment and focuses on driving end-to-end digital sales performance across web and mobile channels.

The ideal profile combines strong digital marketing expertise with a performance-driven mindset, a passion for optimisation, and the ability to thrive in a fast-paced, data-driven environment. The assignment runs until the end of the year.

Responsibilities

1. Digital sales strategy & optimisation

• Develop and implement strategies to improve digital conversion and sales performance (short, mid and long term)
• Manage the full digital customer journey from traffic acquisition to conversion, activation and post-sales engagement
• Continuously test and optimise user journeys through A/B testing and experimentation

2. Traffic generation & campaign management

• Set up and manage end-to-end performance marketing campaigns across paid and owned channels
• Optimise media mix (SEA, programmatic, social and content) in collaboration with media teams
• Manage marketing spend based on continuous performance analysis
• Define targeting and retargeting audiences using data-driven segmentation

3. Data, analytics & performance monitoring

• Analyse funnel performance and digital sales results using web analytics tools (e.g. Adobe Analytics and similar platforms)
• Build dashboards, monitor performance, and translate insights into actionable improvements
• Continuously track conversion performance from click to sale

4. SEO & content optimisation

• Optimise digital content and landing pages for SEO and conversion
• Improve content performance through experimentation and data insights
• Contribute to improving overall digital customer experience

5. Experimentation & best practice sharing

• Contribute to the experimentation backlog and support cross-team initiatives
• Identify and share best practices across teams and squads
• Test new acquisition channels, targeting methods, and creative formats

6. Stakeholder management & collaboration

• Work closely with internal digital, marketing and product teams
• Align and manage stakeholders on campaign execution and optimisation initiatives

Experience & Competences

• Minimum 5 years of experience in digital marketing, e-commerce, digital sales or digital strategy
• Strong experience in performance marketing (paid & owned media, funnel optimisation)
• Hands-on experience with analytics and marketing tools (e.g. Adobe Analytics or equivalent, SEO tools such as SEMrush, data platforms, etc.)
• Strong understanding of conversion optimisation, A/B testing and customer journey design
• Analytical mindset combined with strong communication and writing skills
• Experience working in cross-functional and international environments
• Proactive, structured and able to perform under pressure
• Strong stakeholder management skills
• Master’s degree or equivalent through experience
• Fluent in Dutch or French AND English