Senior Campaign & Journey Marketing Consultant

Intro

For one of our clients in the financial services sector, we are looking for an experienced and hands-on Senior Campaign & Journey Marketing Consultant.

The Marketing & Communications department is responsible for developing and implementing strategic marketing campaigns across all customer segments and services. The team manages both internal and external communications and ensures a strong and consistent brand experience.

To support their transition toward a more strategic and data-driven approach to permanent campaigns and customer journeys, our client is looking for a consultant with strong expertise in process management, strategic analysis, marketing automation, and Adobe Campaign.

Are you passionate about omnichannel journey management, marketing data, and campaign optimization? Do you enjoy structuring complex information and collaborating with experts to formulate impactful recommendations? Then this assignment might be the right fit for you.

Responsibilities

• Play a key role in the transition toward a more strategic and structured approach to permanent (always-on) campaigns and campaign journeys.
• Collaborate closely with Marketing Managers, Audience & Workflow Experts, and Performance Analysts.
• Update and optimize the existing dashboard for permanent campaigns (Adobe Campaign / Analytics environment), including:
• Defining monitoring parameters and industrialized governance guidelines (e.g., stop / continue / review).
• Integrating performance insights into a structured dashboard framework.
• Map workload to support backlog prioritization and develop a proposal for capacity balancing between Run and Change activities.
• Develop a governance framework for campaign reviews, including processes, roles, and review frequency.
• Analyze and optimize existing always-on campaigns.
• Assess consolidation opportunities (e.g., converting single-trigger/single-channel campaigns into automated journeys).
• Define criteria for one-shot versus always-on campaigns and formulate optimization recommendations.
• Perform in-depth data analysis and actively promote data-driven decision-making.
• Independently identify and source relevant datasets to support insights and recommendations.

Experience & Competences

• Master’s degree in Marketing, Communication, or equivalent through experience.
• Minimum 6 years of relevant experience in campaign and journey marketing.
• Strong experience in project management and stakeholder management.
• Advanced expertise in campaign management and omnichannel journey marketing.
• Proven analytical mindset with a strong affinity for marketing data.
• Experience with marketing automation and analytics tools (e.g., Adobe Campaign, Adobe Analytics, and similar data environments).
• Ability to work autonomously, structured, and solution-oriented.
• Strong communication skills and ability to collaborate across expert teams.
• Fluent in Dutch or French, and English (written and spoken).