Digital Copywriter (NL) – SEO / GEO

Intro

We are looking for an experienced Digital Copywriter (SEO / GEO) to join the Digital Team.

You will work in a multidisciplinary environment alongside UI designers, webmasters, product managers, legal experts and fellow copywriters. The role focuses on creating and optimising digital content for a wide range of audiences, including individuals, self-employed professionals, SMEs, and families across domains such as health, investments, insurance and more.

Responsibilities

• Write clear, engaging and audience-relevant digital content aligned with SEO / GEO and UX guidelines
• Optimise existing content and create new content using keyword research tools
• Continuously improve content performance based on data and insights from digital analytics
• Collaborate with product managers, copywriters and legal teams to align content with business goals, compliance requirements and search visibility opportunities (including AI-driven search)
• Work closely with digital analysts to measure SEO / GEO performance, ROI and KPIs, and translate insights into actionable recommendations
• Support implementation of technical SEO / GEO improvements in collaboration with IT teams
• Share knowledge, best practices and guidance on SEO / GEO within the wider digital team

Experience & Competences

• Minimum 5 years of experience as a digital copywriter
• Native Dutch speaker with strong English (C1) and good French (minimum B2)
• Strong expertise in SEO best practices
• Proven experience with Google Analytics and keyword research tools
• Experience in e-commerce or financial services (banking/insurance) is a strong plus
• Strong writing skills with the ability to adapt tone and style to different audiences
• Data-driven mindset with experience in performance analysis and optimisation
• Excellent time management and ability to work independently
• Strong interpersonal and communication skills
• Pragmatic, solution-oriented and problem-solving mindset