Introduction

For a leading organization based in Brussels, we are creating a brand-new role: UX Conversation & Agentic Designer. This position sits at the intersection of UX, AI, and service design, and focuses on shaping how customers and employees interact with AI-powered systems across multiple touchpoints.

You will design intelligent, human, and trustworthy conversational experiences that blend automation with meaningful human collaboration.

Responsibilities

• Design, optimize, and maintain conversational flows for chatbots, voice assistants, and multimodal interfaces.
• Create conversation design systems, reusable dialogue patterns, and conversation maps.
• Define AI personas, personality frameworks, and tone-of-voice guidelines.
• Design natural, inclusive, and multi-turn conversations across chat and hybrid channels.
• Define agentic flows where AI detects intent, collaborates with humans, and proactively resolves issues.
• Conduct user research, usability testing, and iterative validation of conversational experiences.
• Prototype and test conversational concepts to improve clarity, empathy, and efficiency.
• Collaborate closely with AI/ML teams to improve natural language understanding and interaction logic.
• Work with Business and UX Service Designers to embed conversational touchpoints into broader user journeys.
• Implement analytics, KPIs, and metrics to measure and optimize conversation performance.
• Document user journeys, conversation logic, and design decisions clearly for stakeholders.

Experience & Competences

• Minimum 3 years of experience designing conversational interfaces, chatbots, or AI-driven experiences.
• Proven expertise in conversational design and copywriting, with strong sensitivity to tone and emotional context.
• Hands-on experience with tools such as Voiceflow, Botpress, Dialogflow, or similar platforms.
• Solid foundational UX skills and the ability to translate technical logic into intuitive user experiences.
• Proficient with collaboration and design tools such as FigJam, Miro, or Mural.
• Comfortable working with data, KPIs, feasibility assessments, and performance analysis.
• Experience coaching or supporting product and design teams in conversational or UX practices.
• Background in UX, behavioural design, growth hacking, or related disciplines.
• Familiarity with AI-powered products, enterprise software, and human–AI collaboration models.
• Knowledge of agentic design, adaptive AI, orchestration, or prompt architecture is a strong asset.
• Fluent in English, with a good command of Dutch or French.

Offer

• A newly created role with strong strategic impact and high visibility.
• The opportunity to shape how AI-driven experiences are designed and scaled within a complex organization.
• A collaborative, multidisciplinary environment combining UX, business, and AI expertise.
• Full-time position (40 hours/week) based in Brussels, Belgium, with room for autonomy and innovation.
• Continuous learning opportunities and exposure to cutting-edge AI and conversational technologies.