Marketing & Communications Manager – Professional Clients

Introduction

We are looking for a Marketing & Communications Manager to join our consultancy’s team supporting professional clients. In this role, you will drive marketing initiatives that align with strategic objectives, deliver exceptional client experiences, and contribute to sales growth. You will work at the intersection of digital marketing, communications, and customer engagement, ensuring our brand is consistently represented across all channels.

Responsibilities

• Initiate, coordinate, validate, and evaluate marketing and communications activities.
• Develop campaigns and initiatives based on the optimal marketing mix (owned, earned, and paid channels) to enhance client satisfaction and achieve sales objectives.
• Ensure that relevant, engaging, and high-quality messages reach the target audience at the right time via appropriate channels.
• Maintain a consistent brand presentation across all communications.
• Contribute to lead generation and digital sales by optimizing user-friendly digital (sales) journeys.
• Monitor market trends and research to inform campaign strategies and improve client engagement.

Experience & Competences

Required:

• Master’s degree in Communication, Economics, or Marketing.
• Minimum of 4 years’ experience in marketing and communications, ideally within the financial or professional services sector.
• Strong knowledge of marketing strategies, the marketing mix, and project management.
• Excellent communication skills in Dutch and French (both written and spoken).
• Proficient in marketing and communication tools and techniques.

Preferred:

• Experience with Adobe Automation.
• Proven track record in implementing communication strategies and projects.
• Strategic thinking with the ability to maintain a “helicopter view.”
• Strong commercial awareness and client-oriented mindset.
• Ability to work both independently and collaboratively within a team.
• Creative problem-solving skills and ability to challenge the status quo.
• Organized, detail-oriented, and capable of respecting deadlines and budgets.