Digital Marketing Expert – SEO/GEO Content & Tech

Location: Hybrid (50% on-site / 50% remote)

Department: Marketing & Communication (Marcom) – Digital Marketing Chapter

Experience Required: Minimum 7 years

About the Role:

Integrated within the Digital Marketing Chapter of BNP Paribas Fortis, the Digital Marketing Strategies team ensures the effectiveness of digital journeys, boosts online visibility, develops brand awareness, generates leads/sales, and drives business growth. We achieve this through creating and maintaining relevant content and architecture across internal and external platforms, collaborating closely with IT Tribes in agile environments to future-proof our digital ecosystem.

As a Digital Marketing Expert – SEO/GEO, you will play a key role in shaping our online presence and driving business growth through search engine optimization and share-of-voice strategy. You will develop and implement SEO/GEO strategies aligned with business objectives, ensuring our digital assets remain competitive and optimized for search engines and LLMs.

Key Responsibilities:

• Define and implement comprehensive SEO/GEO strategies across on-page, off-page, and technical SEO.
• Manage SEO/GEO campaigns, including keyword/prompt research, content optimization, and link-building initiatives.
• Translate complex SEO/GEO technical issues into actionable user stories for IT teams.
• Develop and deploy content strategies across squads, maintaining a centralized content calendar.
• Monitor SEO/GEO performance and provide insights using tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• Train internal teams on SEO/GEO best practices and share-of-voice strategy.
• Collaborate with marketing, content, and development teams to integrate SEO/GEO throughout the digital ecosystem.
• Ensure compliance with SEO/GEO best practices and relevant regulations.

Required Qualifications & Skills:

Languages:

• Dutch: Fluent in Dutch or French
• French: Fluent in French or Dutch
• English: Fluent

Education:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field

Technical Expertise:

• Strong understanding of SEO/GEO principles, algorithms, and ranking factors
• Proficiency with SEO/GEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console)
• Experience in digital marketing and web analytics
• Strong expertise in MS Office
• Experience with Agile project management methodologies
• Knowledge of Adobe Analytics, Content Square, and Figma

Business Experience:

• Familiarity with banking operations or financial products
• Expertise in Agile methodologies
• Excellent communication, negotiation, and interpersonal skills
• Strong problem-solving and analytical capabilities
• Proven experience managing stakeholders, especially marketing and IT teams
• Ability to thrive in complex, fast-paced digital marketing environments

Preferred Experience & Attributes:

• Experience in digital transformation projects
• Passion for project delivery
• Strategic thinking and helicopter view
• Analytical and conceptual mindset
• Structured, detail-oriented, and quality-focused
• Goal-oriented and adaptable to change
• Leadership skills