Senior Digital Analytics Specialist

Intro

For a leading Belgian telecommunications and digital services company, we are looking for a Senior Digital Analytics Specialist.

In this role, you will combine business-focused analysis with technical analytics implementation. You will analyze customer behaviour across websites and mobile applications, translate data into actionable insights, and ensure that tracking solutions are implemented accurately and consistently.

• Location: Brussels, with hybrid working possibilities
• Workload: Full-time, 40 hours per week
• Languages: Dutch and English, or French and English

Responsibilities

Analytics & insights

• Analyse customer behaviour and identify trends across websites and mobile applications.
• Deliver actionable insights supporting pre-sales, sales, servicing and customer support activities.
• Conduct proactive analyses to identify optimisation opportunities and improve digital performance.
• Develop and maintain dashboards and reports in Adobe Analytics.
• Monitor KPIs and translate findings into clear business recommendations.
• Present analytical results to business stakeholders in an accessible and impactful way.

Technical implementation

• Manage and maintain web and app data layers to ensure accurate and consistent tracking.
• Translate business requirements into tagging specifications and clear data-layer guidelines.
• Create and validate comprehensive tracking and tagging documentation.
• Collaborate with developers and business stakeholders to implement and validate analytics solutions.
• Troubleshoot tracking issues and safeguard overall data quality.

Experience & Competences

• At least five years of professional experience in digital analytics.
• Advanced hands-on expertise in Adobe Analytics, including complex segments, calculated metrics, dashboards and reporting.
• Proven experience providing data-layer recommendations and working with tagging frameworks.
• Ability to create, document and validate detailed tagging guidelines.
• Experience with Contentsquare for UX and behavioural analysis.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Good understanding of web technologies, particularly HTML and JavaScript, and their impact on analytics implementation.
• Strong analytical skills and the ability to convert data into concrete business insights.
• Able to work independently with limited supervision.
• Proactive, motivated and passionate about digital business and customer experience.
• Strong communication and stakeholder-management skills.
• Fluent in English, combined with either Dutch or French.

Offer

• A six-month freelance assignment with intent to extend within a major Belgian digital services environment.
• A role combining advanced analytics, customer insights and technical implementation.
• The opportunity to work on high-traffic websites and applications with significant customer impact.
• Collaboration with multidisciplinary teams, including business stakeholders, developers and customer-experience specialists.
• A full-time assignment based in Brussels, with hybrid working possibilities.