Introduction

We are looking for an experienced Product Owner to strengthen a Marketing & Communication team focused on business clients, including start-up businesses and small professional customers.

In this role, you will translate strategic marketing and communication objectives into a clear product vision and an actionable squad backlog. Working closely with business stakeholders, strategists and an Agile squad, you will ensure that priorities align with customer needs, commercial objectives and long-term business strategy.

Beyond managing the backlog, you will act as a change leader, helping further mature Agile ways of working while driving continuous improvement across both squad and cluster level.

Responsibilities

Product Ownership & Strategy

• Translate annual marketing and communication objectives into a structured and prioritised squad backlog.
• Collaborate closely with marketing strategists, cluster leads and business stakeholders to define priorities.
• Ensure backlog items are clearly defined, validated and ready before development or implementation starts.
• Balance customer needs, strategic priorities, commercial objectives and available resources when making prioritisation decisions.
• Translate strategic ambitions into actionable initiatives and measurable deliverables.

Backlog & Delivery Management

• Own, manage and continuously refine the squad backlog.
• Monitor team progress, delivery performance and capacity planning.
• Ensure resources are allocated effectively according to business priorities.
• Review completed initiatives to evaluate outcomes, identify lessons learned and drive continuous optimisation.
• Monitor delivery quality and alignment with business expectations.

Stakeholder Management

• Capture marketing and communication requirements from internal stakeholders.
• Act as the primary liaison between business stakeholders and the Agile squad.
• Manage expectations and facilitate decision-making when priorities conflict.
• Present progress, priorities and business outcomes to stakeholders across the organisation.
• Collaborate closely with other Product Owners and marketing strategists on cross-functional strategic initiatives.

Agile Transformation & Continuous Improvement

• Act as a change agent supporting the continued evolution of Agile ways of working.
• Identify opportunities to improve collaboration, processes and delivery efficiency.
• Work closely with the Scrum Master to implement Agile improvements at both squad and cluster level.
• Promote Agile principles, continuous improvement and customer-centric thinking throughout the organisation.
• Help define the long-term mission, focus and operating model of the squad.

Leadership

• Provide leadership within the cluster by representing the squad in strategic discussions.
• Foster collaboration, transparency and accountability within multidisciplinary teams.
• Encourage a culture built on trust, constructive feedback and continuous learning.
• Support the organisation in achieving strategic business objectives through effective product ownership.

Experience

• Minimum 6 years of relevant experience as a Product Owner, Project Manager or similar role.
• Proven experience working in Agile product organisations.
• Experience translating business strategy into actionable delivery plans.
• Experience working with multidisciplinary business and IT teams.
• Experience leading organisational or Agile transformation initiatives.

Technical Skills

Strong proficiency with:

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Teams
• SharePoint
• Experience with Adobe Campaign, Workfront or Wrike is considered an advantage.

Business Knowledge

• Strong understanding of professional or business customers and related products.
• Experience collaborating with IT teams, preferably within application development environments.
• Solid expertise in Agile methodologies, including Scrum and Kanban.
• Experience with organisational change management.
• Familiarity with large corporate environments is beneficial.
• Experience working with senior stakeholders is an advantage.
• Previous experience within Marketing & Communication is considered a strong asset.
• Knowledge of Design Thinking methodologies and facilitation techniques is a plus.

Education

• Bachelor's or Master's degree or equivalent through relevant experience.
• Agile certification is considered an advantage.

Languages

• Professional proficiency in Dutch.
• Professional proficiency in French.
• Good command of English.

Offer

• A strategic Product Owner role with significant influence on marketing and communication initiatives.
• The opportunity to shape product strategy, Agile delivery and organisational transformation.
• Collaboration with experienced multidisciplinary teams across business and technology.
• A dynamic Agile environment focused on continuous improvement and customer value.
• A hybrid working model with approximately 50% on-site and 50% remote work.
• A role combining strategy, stakeholder management, leadership and operational execution.