Mission Context

You will join the Storytelling Chapter within the Marketing & Communication department, working in a multidisciplinary Agile team (Squad) dedicated to a specific client segment.

You will report to the Chapter Lead Storytelling and collaborate closely with MarCom Managers, the Digital Marketing Expert (DME), and the Content Strategist.

This long-term assignment aims to put content at the heart of marketing communication strategy.

Responsibilities

• Transform briefings into high-value content aligned with content pillars and business objectives.
• Produce and optimize content for all channels: articles, e-mails, social media, videos, scripts, UX copy, etc.
• Consistently integrate SEO/GEO principles (primary and secondary keywords, editorial structuring, continuous optimization via Semrush & Surfer SEO).
• Use AI tools to accelerate research, writing, and multichannel adaptation while ensuring quality and compliance.
• Collaborate with audiovisual experts to adapt stories into videos and short formats.
• Work in tandem with a Dutch-speaking storyteller to translate and adapt content accurately.
• Suggest optimizations based on content performance (traffic, engagement, CTR, SOV, conversions).
• Contribute to the Content Factory: share best practices, produce reusable assets, and feed the digital content repository.
• Ensure regulatory compliance for all content (commercial communications, anti-greenwashing, etc.).
• Actively participate in the SEO/GEO Community of Practice (CoP) and support skill development of other storytellers.

Required Skills & Qualifications



Languages:

• French: native, expert-level writing
• Dutch: strong, able to translate/adapt texts and participate in meetings
• English: good, able to translate/adapt texts and use English sources

Education: Bachelor’s or Master’s in Communication, Journalism, Marketing, Languages, Literature, or equivalent experience

Experience: Minimum 6 years in storytelling / SEO/GEO copywriting

Technical Skills (Mandatory):

• Excellent editorial skills and clarity of writing
• Ability to write engaging multichannel content (social media, e-mails, articles, web pages, scripts, white papers, case studies, etc.)
• Proficient in using AI tools for research, writing, and translation

Technical Skills (Preferred):

• Understanding of marketing funnels and customer journeys
• Ability to interpret performance metrics (engagement, reach, CTR, SOV)

Professional Background (Mandatory):

• Proven experience in SEO/GEO copywriting and content optimization (Semrush & Surfer SEO)
• Journalistic background or experience creating thought leadership / technical content for a wider audience

Professional Background (Preferred):

• Experience in the financial or banking sector

Soft Skills

• Creativity and curiosity
• Ability to challenge briefings and provide recommendations
• Attention to detail with a pragmatic approach
• Adaptability and willingness to embrace change (Agile mindset)
• Team player, active listener, transparent, and autonomous
• Strong commitment to One Brand, One Voice approach