Content Creator

Intro

We are looking for an experienced Content Creator to join a dynamic investment-focused digital squad within a leading financial services organisation.

The team is responsible for creating engaging content that helps people better understand investing and make informed financial decisions. The project has a modern brand identity and a strong focus on social-first storytelling, video, design, digital content and GenAI-enabled production.

As Content Creator, you will work at the intersection of content, design, video and storytelling. You will create engaging content while also thinking about how stories can be adapted and amplified across different channels, audiences and stages of the customer journey.

You will work in a cross-functional squad alongside campaign experts, storytellers, MarCom managers and channel specialists. Together, you will turn complex financial topics into content that is clear, relevant and engaging for both beginner and experienced investors.

Responsibilities

Content creation & visual storytelling

• Create engaging digital content across multiple formats, including video, social media content, visual assets, motion content and other digital formats.
• Translate complex investment and financial topics into content that is clear, relevant and human.
• Collaborate with storytellers, campaign experts and channel specialists to bring content strategies to life.
• Develop content formats that resonate with different audiences and levels of financial knowledge.
• Stay up to date with emerging content trends, platform developments and audience behaviours.

Content amplification & channel adaptation

• Identify opportunities to extend stories, campaigns and content themes across multiple channels and touchpoints.
• Develop channel-specific adaptations to maximise content impact, reach and lifespan.
• Adapt long-form content into engaging, platform-native formats while preserving the core message.
• Contribute to an omnichannel content approach throughout the customer journey.
• Optimise content based on performance data, engagement metrics and audience insights.

AI-powered production

• Use generative AI tools for content creation, image generation, video editing and content adaptation.
• Leverage AI as a creative amplifier to increase production speed, quality and experimentation.
• Explore innovative ways of integrating AI into content workflows and creative processes.

Creative execution

• Produce and edit both short- and long-form video content, including social-first and expert-led formats.
• Design visual assets, thumbnails and social media content in line with brand guidelines.
• Coordinate external creative partners and freelancers for more complex productions when required.
• Work independently in studio environments, including basic lighting, framing and sound setup.
• Ensure all content complies with brand, legal and regulatory requirements.

Experience & competences

Required

• 6+ years of relevant professional experience in a similar content creation, digital marketing or creative role.
• Strong portfolio demonstrating hands-on content creation and storytelling.
• Strong experience with video editing tools such as Premiere Pro, DaVinci Resolve or equivalent.
• Strong knowledge of Adobe Creative Cloud, particularly Photoshop, Illustrator and After Effects.
• Experience with GenAI content tools, such as Adobe Firefly, Adobe Express, Canva AI or equivalent.
• Ability to shoot and edit content independently in a studio environment.
• Strong understanding of social media and digital content formats.
• Strong content marketing mindset and an omnichannel perspective.
• Ability to adapt one idea into relevant formats and touchpoints across the customer journey.
• Comfortable combining hands-on creation with coordination of external creative talent.
• Genuine interest in investment, personal finance, fintech and digital trends.
• Comfortable working within brand, legal and compliance requirements in a regulated environment.

Nice to have

• Experience with motion graphics and animated explainer formats.
• Experience using analytics and content performance data to optimise content.
• Experience developing content for a distinctive, modern brand identity.
• Previous experience in financial services, fintech, investment or financial education.
• Experience working in fast-paced squad environments with short production cycles.

Languages

Professional working proficiency in:

• Dutch
• French
• English



Education

Bachelor's or Master's degree in Communication, Digital Media, Content Creation, Marketing, Audiovisual Media, Graphic Design or a related field, or equivalent professional experience.

Relevant certifications in Adobe, GenAI, video production, design or content creation are considered an asset.