SEO/GEO Content Storyteller (French-speaking) – Business Clients Segment

Intro

We are looking for an experienced French-speaking Content Storyteller to join a dynamic Marketing & Communication team within a digital-first environment. You will be part of a Storytelling Chapter and work in an Agile, multidisciplinary squad dedicated to the Business Clients (Starters) segment for a leading Belgian financial institution.

In this role, you will transform strategic marketing briefs into high-impact, multi-channel content that drives engagement, visibility, and conversion. You will collaborate closely with MarCom Managers, Digital Marketing Experts, and Visual Creators to deliver consistent, high-quality storytelling across all touchpoints.

This is a 6-month mission (potentially renewable) at 60% workload.

Responsibilities

• Translate marketing and communication briefs into high-quality, business-aligned content based on defined content pillars and segment objectives.
• Create, adapt, and optimise content across multiple formats: articles, emails, social media posts, UX copy, video scripts, landing pages, and more.
• Ensure all content is aligned with tone of voice, brand guidelines, and segment needs.
• Optimise content for SEO and GEO (Generative Engine Optimisation) to maximise visibility in search engines, AI-generated answers, and LLM outputs.
• Apply SEO best practices and use tools such as Surfer SEO to improve content authority, structure, and performance.
• Leverage AI tools to support research, drafting, optimisation, translation, and multi-channel adaptation while ensuring quality and compliance.
• Collaborate with audiovisual teams to translate narratives into video, carousel, and short-form content.
• Work in close collaboration with a Dutch-speaking Storyteller, translating and adapting content into French.
• Monitor content performance (traffic, engagement, CTR, SOV, conversions) and propose actionable optimisations.
• Ensure regulatory compliance (non-misleading communication, financial communication standards, anti-greenwashing rules).

Experience & Competences

Mandatory

• Minimum 6 years of experience as a professional storyteller, content writer, or journalist.
• Strong editorial writing skills with a focus on clarity, engagement, and accessibility.
• Proven experience producing content across multiple channels (social media, email, articles, web pages, scripts, white papers, case studies, etc.).
• Solid experience in SEO content optimisation.
• Proficiency in using AI tools for content creation, research, optimisation, and translation.
• Native-level French writing skills.
• Very good understanding of Dutch (ability to translate, adapt, and participate in meetings).
• Good command of English (ability to translate and work with English source content).

Preferred

• Understanding of marketing funnels and customer journeys.
• Ability to interpret performance metrics (CTR, engagement, reach, share of voice, conversions).
• Experience with GEO / Generative Engine Optimisation practices.
• Experience in B2B content, ideally within entrepreneurship or SME segments.
• Experience in financial services or banking environments.



Soft skills

• Creative, curious, and analytically minded.
• Strong critical thinking and ability to challenge briefs constructively.
• High attention to detail combined with pragmatic execution.
• Agile mindset and adaptability.
• Strong team player with good communication and autonomy.
• Interest in AI-driven content creation and optimisation.
• Commitment to consistent brand voice and collaborative working culture.