Introduction

For one of our clients in the financial services sector, we are looking for an experienced French-speaking SEO/GEO Content Storyteller to strengthen a multidisciplinary Marketing & Communication team.

You will play a key role in a content-first marketing strategy, creating high-quality, business-driven content for an affluent and private banking audience. Working in an Agile environment, you will collaborate closely with marketing, digital and creative professionals to produce engaging content across multiple channels while optimizing its visibility in search engines and AI-powered search experiences.

This is a project running until December 2026, with the possibility of extension. The assignment is 80–100% FTE, preferably full-time.

Responsibilities

• Translate business briefs into high-value content aligned with strategic content pillars and business objectives.
• Create and optimize content for multiple channels, including articles, email campaigns, social media, videos, scripts, UX copy and other digital formats.
• Optimize content for SEO and Generative Engine Optimization (GEO) to maximize visibility in search engines, AI Overviews and Large Language Models (LLMs).
• Apply SEO best practices, leverage tools such as Surfer SEO, and enrich content to improve authority and discoverability.
• Use AI tools to support research, content creation, optimization and translation while maintaining quality and compliance.
• Collaborate with audiovisual specialists to adapt stories into video, carousel and short-form content.
• Work closely with a Dutch-speaking content specialist to translate and localize content into French.
• Analyze content performance (traffic, engagement, CTR, Share of Voice, conversions) and recommend improvements.
• Ensure all content complies with relevant regulatory and commercial communication requirements, including responsible marketing practices.

Experience & Competences

Languages

• Native or near-native proficiency in French, with outstanding writing skills.
• Strong passive knowledge of Dutch, enabling the understanding of briefings, participation in bilingual meetings and adaptation of Dutch content into French.
• Good command of English, including the ability to translate and work with English-language sources.

Education

• Bachelor's or Master's degree in Communication, Journalism, Marketing, Languages, Literature or equivalent experience.
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Professional Experience

• Minimum 6 years of experience as a content writer, storyteller or copywriter.
• Strong editorial writing skills with the ability to simplify complex or technical topics.
• Background in journalism and/or thought leadership content creation.
• Proven experience in SEO content optimization.
• Hands-on experience using AI tools for research, writing, optimization and translation.

Nice to Have

• Experience with Generative Engine Optimization (GEO).
• Understanding of marketing funnels and customer journeys.
• Ability to interpret content performance metrics such as engagement, reach, CTR and Share of Voice.
• Experience within private banking, financial services or the banking sector.

Soft Skills

• Creative, curious and analytical mindset.
• Strong critical thinking with the confidence to challenge briefs and propose improvements.
• Detail-oriented while maintaining a pragmatic approach.
• Comfortable working in Agile environments.
• Strong interest in AI-driven content creation and optimization.
• Team player with excellent communication skills, autonomy and transparency.