Mission context

Digital Marketing Expert / Project Manager

Integrated within the Marketing & Communications department of BNP Paribas Fortis, the Digital Marketing Chapter is responsible for ensuring the effectiveness of digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through the creation and maintenance of relevant content and architecture on internal and external platforms. 

Join our team as a Digital Marketing Expert / PM and play a key role in shaping the digital experience for our customers. As a member of our Digital Marketing team, you will be responsible for coaching and supporting Marketing & Communications Managers on the correct use of platforms/touchpoints. You will also be responsible for increasing online visibility, developing brand awareness, and generating leads/sales through digital channels. This objective is achieved through the strategic use of online marketing techniques and tools: Search Engine Optimization, Search Engine Advertising, Social Media Marketing, Media Performance Campaigns, content marketing, and conversion optimization. The Digital Marketing Expert combines these techniques based on the company's or segment's overall objectives.

Function description

Your primary focus will be managing the digital marketing backlog and roadmap of squads focusing on MarCom-initatives in specific domains for specific client segments. You will ensure that user experience and business goals are met by:

·       Define platform guidelines and templates for all platforms/touchpoints used in Marketing & Communications initiatives: EBA, public websites, content platforms, Echonet, internal and external newsletters, etc.

·       Coach and support Marketing & Communications Managers in the relevant squads on the correct use of platforms/touchpoints.

·       Develop & implement effective digital journeys. Monitor and analyze the end-to-end performance of Digital Journeys compared to objectives/benchmarks and initiate and implement optimization loops.

·       Initiate and implement quantitative and qualitative surveys and user tests to measure the evolution of customer satisfaction

·       Define the SEO strategy, monitor SEO performance, and define and implement action plans to stimulate performance (in collaboration with an external partner).

·       "Digital Campaign management": coach and support Marketing & Communications Managers in setting up effective retargeting strategies for paid media performance campaigns and creating synergies between owned and paid media initiatives.

·       Design and manage the content structure of platforms and ensure it is relevant and optimized for search engines and global accessibility (content design and architecture/navigation plans based on Customer/Employee Journeys).

·       Assume responsibility for the lifecycle management of content on platforms used in Marketing & Communications initiatives.

·       Participate in project management by helping to define the scope and priorities of digital marketing initiatives (content migrations as part of CMS changes, complete revisions of navigation plans, etc.) and ensuring they are aligned with overall marketing strategies.

Language requirements

Dutch Strong written and spoken communication skills

French Strong written and spoken communication skills

English Strong written and spoken communication skills

Education

Master degree in Business Administration, Marketing or Communication

Certification

Adobe Analytics, Figma, Semrush, Content Square

Travel

Telework

Expectation: 50% on site & 50% homeworking

Required experience / knowledge

At least 5 years of relevant experience

Technical experience

mandatory

• Experienced in coordinating steerco and reporting to senior management
• Marketing and/or communications experience is an essential asset
• Able to manage projects, which may occasionally be complex and/or run simultaneously and/or involve multiple stakeholders
• Online campaign analysis & permanent optimization skills
• Very good knowledge of communication techniques & tools

preferable

• Strong experience in digital transformation
• Be obsessed with project delivery

Business experience

mandatory

• Understanding of digital marketing concepts and terminology
• Expertise in agile methodologies 
• Excellent communication, negotiation, and interpersonal skills.
• Problem-solving and analytical capabilities.
• Strong stakeholder management, especially with marketing and IT teams.
• Ability to work in complex, fast-paced digital marketing environments.

Soft skills

• Ability to see the overall picture (helicopter view) - strategic thinking
• Analytical mind – conceptual thinking
• Negotiation and persuasion skills
• Structured approach
• Quality-minded and eye for detail
• Goal-oriented
• Open to change
• Ownership/Leadership

Mission context

Digital Marketing Expert / Project Manager

Integrated within the Marketing & Communications department of BNP Paribas Fortis, the Digital Marketing Chapter is responsible for ensuring the effectiveness of digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through the creation and maintenance of relevant content and architecture on internal and external platforms. 

Join our team as a Digital Marketing Expert / PM and play a key role in shaping the digital experience for our customers. As a member of our Digital Marketing team, you will be responsible for coaching and supporting Marketing & Communications Managers on the correct use of platforms/touchpoints. You will also be responsible for increasing online visibility, developing brand awareness, and generating leads/sales through digital channels. This objective is achieved through the strategic use of online marketing techniques and tools: Search Engine Optimization, Search Engine Advertising, Social Media Marketing, Media Performance Campaigns, content marketing, and conversion optimization. The Digital Marketing Expert combines these techniques based on the company's or segment's overall objectives.

Function description

Your primary focus will be managing the digital marketing backlog and roadmap of squads focusing on MarCom-initatives in specific domains for specific client segments. You will ensure that user experience and business goals are met by:

·       Define platform guidelines and templates for all platforms/touchpoints used in Marketing & Communications initiatives: EBA, public websites, content platforms, Echonet, internal and external newsletters, etc.

·       Coach and support Marketing & Communications Managers in the relevant squads on the correct use of platforms/touchpoints.

·       Develop & implement effective digital journeys. Monitor and analyze the end-to-end performance of Digital Journeys compared to objectives/benchmarks and initiate and implement optimization loops.

·       Initiate and implement quantitative and qualitative surveys and user tests to measure the evolution of customer satisfaction

·       Define the SEO strategy, monitor SEO performance, and define and implement action plans to stimulate performance (in collaboration with an external partner).

·       "Digital Campaign management": coach and support Marketing & Communications Managers in setting up effective retargeting strategies for paid media performance campaigns and creating synergies between owned and paid media initiatives.

·       Design and manage the content structure of platforms and ensure it is relevant and optimized for search engines and global accessibility (content design and architecture/navigation plans based on Customer/Employee Journeys).

·       Assume responsibility for the lifecycle management of content on platforms used in Marketing & Communications initiatives.

·       Participate in project management by helping to define the scope and priorities of digital marketing initiatives (content migrations as part of CMS changes, complete revisions of navigation plans, etc.) and ensuring they are aligned with overall marketing strategies.

Language requirements

Dutch

Strong written and spoken communication skills

French

Strong written and spoken communication skills

English

Strong written and spoken communication skills

Education

Master degree in Business Administration, Marketing or Communication

Certification

Adobe Analytics, Figma, Semrush, Content Square

Travel

NA

Telework

Expectation: 50% on site & 50% homeworking

Required experience / knowledge

At least 5 years of relevant experience

Technical experience

mandatory

• Experienced in coordinating steerco and reporting to senior management
• Marketing and/or communications experience is an essential asset
• Able to manage projects, which may occasionally be complex and/or run simultaneously and/or involve multiple stakeholders
• Online campaign analysis & permanent optimization skills
• Very good knowledge of communication techniques & tools

preferable

• Strong experience in digital transformation
• Be obsessed with project delivery

Business experience

mandatory

• Understanding of digital marketing concepts and terminology
• Expertise in agile methodologies 
• Excellent communication, negotiation, and interpersonal skills.
• Problem-solving and analytical capabilities.
• Strong stakeholder management, especially with marketing and IT teams.
• Ability to work in complex, fast-paced digital marketing environments.

preferable

 N/A

Soft skills

• Ability to see the overall picture (helicopter view) - strategic thinking
• Analytical mind – conceptual thinking
• Negotiation and persuasion skills
• Structured approach
• Quality-minded and eye for detail
• Goal-oriented
• Open to change
• Ownership/Leadership