Direct-to-Consumer (DTC) Manager

Introduction

Our client, a leading international FMCG company with a portfolio of iconic consumer brands, is looking for an experienced Direct-to-Consumer (DTC) Manager to strengthen its Northern Europe Media & Digital team on a temporary basis.

In this role, you will be responsible for driving the growth and profitability of the company's owned e-commerce channels across the Benelux region. You will oversee the complete digital commerce funnel, combining commercial thinking with data-driven optimization to enhance online performance and customer experience.

Assignment details

• Start: ASAP (latest July)
• Duration: Until 29 January 2027
• Workload: 3 days per week
• Location: Hybrid (minimum 2 days/week in Brussels)
• Contract: Freelance

Responsibilities

• Define and execute the e-commerce trading strategy, including portfolio management, pricing, promotional planning, and activation calendars.
• Drive online growth by optimizing the full e-commerce funnel, from traffic acquisition to conversion and customer retention.
• Continuously improve the end-to-end customer journey across website, content, CRM, and post-purchase experience.
• Lead the execution of digital commerce initiatives, including content optimization, SEO, website navigation, and digital shelf management.
• Monitor commercial performance through KPIs such as ROAS, CPA, CLV, conversion rate, and revenue growth, translating insights into actionable improvements.
• Manage digital marketing investments to maximize return on investment.
• Collaborate closely with Brand, Media, IT, E-commerce, and Operations teams to ensure seamless execution of digital initiatives.
• Identify opportunities for experimentation, optimization, and continuous performance improvement.

Experience & Competencies

• Minimum 5 years of experience in e-commerce, digital marketing, or commercial roles, ideally within an FMCG environment.
• Proven experience managing and growing direct-to-consumer or e-commerce businesses.
• Strong understanding of digital commerce KPIs such as CRO, AOV, CLV, ROAS, and conversion optimization.
• Analytical and data-driven, with the ability to translate insights into commercial actions.
• Strategic thinker with a hands-on approach to execution.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication skills in English; Dutch and/or French are considered a plus.

Offer

• An exciting freelance assignment within a leading international consumer goods company.
• The opportunity to work on well-known brands with strong market visibility.
• A high-impact role with ownership over the digital commerce strategy and performance.
• A collaborative, international working environment.
• Hybrid working model with flexibility (2 days/week in Brussels, 1 day remote).
• A freelance mission running until the end of January 2027, with an immediate start.