Customer Journey Expert – Digital Sales (Growth Area)

Introduction

We are looking for a Customer Journey Expert (CJE) Digital Sales to join a Growth Area focused on accelerating digital and mobile sales performance. In this role, you will combine data-driven decision-making, experimentation, and customer-centric thinking to optimise digital journeys and drive measurable growth across the full sales funnel—from click to conversion.

You will work in a fast-paced, cross-functional environment where marketing, data, UX, and technology teams collaborate closely to continuously improve digital performance and customer experience.

Responsibilities

• Drive and optimise digital and mobile sales funnels with a strong focus on conversion rate optimisation (CRO) and measurable business impact
• Analyse customer journeys and performance data to identify growth opportunities and friction points
• Design, execute, and evaluate A/B tests and other experimentation approaches (e.g. personalisation, SEO, traffic optimisation)
• Translate customer insights and behavioural data into improved digital journeys and sales experiences
• Contribute to SEO and organic traffic growth strategies, ensuring strong content and discoverability performance
• Collaborate with cross-functional squads (marketing, data, UX, tech, and product) to implement improvements end-to-end
• Take ownership of initiatives from idea to execution, ensuring follow-up and scaling of successful experiments
• Continuously challenge existing approaches and propose innovative growth opportunities

Experience & Competences

• Strong experience in digital sales, growth marketing, or digital product optimisation (approx. 8+ years, medior+)
• Solid understanding of digital funnel dynamics, CRO principles, and key performance drivers in online sales environments
• Strong analytical mindset with experience using data and dashboards to drive decisions and actions
• Hands-on experience with experimentation frameworks (A/B testing, personalisation, optimisation cycles)
• Knowledge of SEO and organic traffic growth principles
• Customer-centric mindset with the ability to translate insights into improved digital experiences
• Proven ability to work effectively in cross-functional, agile environments
• Proactive, ownership-driven attitude with a strong focus on results and continuous improvement
• Curious and up to date with digital trends and emerging technologies
• Languages: English + French or Dutch