Mission

As a Conversation Designer & Content Specialist, you will design and manage engaging, user-centric chatbot experiences that blend conversation design, copywriting, content management, and testing. Your goal is to ensure intuitive, consistent, human-like interactions aligned with business goals, brand identity, and compliance standards.

You deliver seamless, effective, and empathetic chatbot conversations that support users across languages (Dutch, French, English) and contexts.

Responsibilities

• Design conversation flows for both happy paths and edge cases, in collaboration with peers and stakeholders.
• Write clear, empathetic, on-brand microcopy for chatbot dialogues.
• Structure and manage chatbot content for searchability, reusability, and multilingual adaptability.
• Ensure tone, voice, accessibility, and inclusivity across chatbot replies.
• Collaborate with legal, customer service, and business teams to align language and flows with policy and user needs.
• Conduct usability testing and analyze chatbot analytics to improve flows and copy.
• Iterate based on user insights, success rates, and breakdowns.
• Maintain and expand a content library and style guide.
• Coordinate with localization/translation partners for multilingual delivery.
• Develop and maintain best practices, design patterns, and testing routines with fellow conversation designers.

Craft Skills (Specialized Knowledge)

• Proven experience in conversation design, UX writing, or chatbot content design (portfolio required).
• Knowledge of conversation flow design, NLU basics (intents/entities), and human–AI interaction.
• Strong multilingual writing: French (excellent), Dutch (B2/C1+), English (B1/B2+).
• Content structuring and management for scalability and reusability.
• Experience testing and optimizing chatbot conversations via analytics and feedback.
• Familiarity with design/prototyping tools (e.g., Figma, Rasa Studio, Voiceflow) and content management platforms.

Soft Skills (Professional Attributes)

• Strategic thinker: balances user needs, brand identity, and business goals.
• Strong collaboration and co-creation mindset.
• Persuasive communicator, open to feedback.
• Creative, proactive, and solution-oriented; turns constraints into opportunities.
• Provides multiple solutions to support decision-making.
• Works independently, with high attention to detail under tight deadlines.
• Growth mindset: supports junior profiles.
• Experienced in managing change in large organizations; pragmatic and an advocate for change.