Introduction

We are looking for a highly experienced AI Marketing Strategist & Agentic Experience Lead to drive the adoption and business integration of AI-powered marketing capabilities across a large digital ecosystem.

In this strategic role, you will bridge Marketing, Customer Experience, Content, SEO/GEO, Data and AI by transforming emerging AI technologies into measurable business value. You will define AI strategies, lead cross-functional initiatives and identify innovative opportunities to improve customer journeys, marketing performance and operational efficiency.

You will play a key role in shaping the future of digital marketing by leading initiatives around AI-driven content intelligence, marketing automation agents, Generative Engine Optimization (GEO) and Agentic AI solutions.

Responsibilities

AI-Powered Content & Website Intelligence

• Define and lead the strategy for AI-powered content discovery, optimisation and website intelligence.
• Identify and prioritise business use cases that deliver measurable value.
• Translate marketing objectives into AI product requirements.
• Develop product roadmaps and business cases for AI initiatives.
• Align stakeholders around strategic priorities and implementation plans.
• Monitor adoption, user engagement and business impact.
• Continuously improve AI solutions based on user feedback and performance insights.

AI Marketing Performance & Automation

• Identify opportunities to automate repetitive marketing activities using AI agents.
• Define functional requirements and expected business outcomes for AI-powered marketing solutions.
• Collaborate with AI specialists and external technology partners to implement and maintain AI capabilities.
• Develop performance measurement frameworks to evaluate AI initiatives.
• Integrate AI agents into day-to-day marketing operations.
• Support marketing teams in adopting AI-powered ways of working.

AI Search & Generative Engine Optimisation (GEO)

• Develop and execute a strategy to improve visibility across AI-powered search and discovery platforms.
• Monitor brand visibility within Large Language Models (LLMs) and AI-generated search environments.
• Identify content gaps and optimisation opportunities to improve discoverability.
• Increase citations and brand presence within AI-generated responses.
• Develop reporting frameworks to measure AI visibility and search performance.
• Collaborate closely with SEO, GEO and AI specialists to optimise AI search strategies.

Agentic AI Strategy

• Evaluate emerging Agentic AI technologies and marketing capabilities.
• Prioritise AI initiatives based on business value and strategic objectives.
• Develop business cases and implementation plans for new AI solutions.
• Drive adoption of Agentic AI across marketing teams.
• Measure productivity improvements and commercial impact.
• Continuously identify new opportunities for intelligent automation across the marketing ecosystem.

Innovation & Cross-functional Leadership

• Lead multidisciplinary initiatives involving Marketing, Data, AI, Customer Experience and Technology teams.
• Promote experimentation and proof-of-concept initiatives to validate innovative AI solutions.
• Drive organisational change and adoption of emerging technologies.
• Act as a strategic advisor on AI-enabled marketing transformation.

Experience

• Minimum 15 years of relevant experience in Digital Marketing, Marketing Technology (MarTech) or Digital Experience.
• Extensive experience leading complex cross-functional initiatives.
• Proven ability to translate emerging technologies into measurable business value.
• Strong experience driving digital transformation programmes.
• Demonstrated success in stakeholder engagement, organisational alignment and change management.
• Strong focus on project delivery and execution.

Technical Skills

Artificial Intelligence

• Strong understanding of Large Language Models (LLMs) and Generative AI.
• Experience with Prompt Engineering.
• Knowledge of AI evaluation methodologies.
• Understanding of Retrieval-Augmented Generation (RAG).
• Experience with AI-assisted content creation.

Agentic AI

• Knowledge of:
• AI Agents
• Multi-agent systems
• Tool calling
• Workflow orchestration
• Agentic automation

Search & Knowledge Systems

• Understanding of:
• Semantic Search
• Enterprise Search
• Knowledge Retrieval
• Source Attribution
• GraphRAG concepts
• Generative Engine Optimisation (GEO)

Data & Analytics

• Ability to analyse and interpret:
• Marketing performance data
• Website analytics
• Search analytics
• Campaign reporting
• Experimentation results
• AI visibility metrics
• Familiarity with AI performance indicators such as:
• Brand Mention Rate
• AI Share of Voice
• Prompt Coverage
• Citation Rate
• Agentic Traffic
• AI Referral Traffic

Business Expertise

AI Product Management

• AI use-case identification.
• Product roadmap development.
• Business case creation.
• Stakeholder management.
• Change management.
• Adoption management.

Digital Marketing

• Strong knowledge of:
• SEO
• Generative Engine Optimisation (GEO)
• Paid Media
• Digital Content Strategy
• Customer Journey Optimisation
• Conversion Rate Optimisation (CRO)
• Marketing Performance Analytics

Innovation

• Opportunity assessment.
• Proof of Concept development.
• Experimentation frameworks.
• Value realisation.
• Cross-functional collaboration.

Languages

• Fluent in Dutch or French.
• Good professional knowledge of the second national language.
• Fluent in English.

Offer

• A highly strategic leadership role at the forefront of AI-driven marketing transformation.
• The opportunity to shape the future of digital marketing through Agentic AI, Generative AI and intelligent automation.
• Close collaboration with multidisciplinary teams across Marketing, AI, Data, Technology and Customer Experience.
• A role combining innovation, product strategy, business transformation and digital marketing expertise.
• A hybrid working model with approximately 50% on-site and 50% remote work.
• An environment that encourages experimentation, continuous learning and measurable innovation.