Introduction

We are looking for an experienced Marketing & Communication Manager to help shape the next generation of customer engagement in a rapidly evolving financial environment.

In this role, you will combine strategic marketing expertise with data, technology and a strong commercial mindset to develop high-performing campaigns and meaningful customer experiences. You will work across channels, using customer insights, analytics, AI and continuous experimentation to create more relevant and effective communication.

The role is particularly suited to a marketer who is comfortable working in an Agile environment, understands complex customer journeys and is eager to explore how predictive analytics, AI-driven personalisation and automation can improve marketing performance.

You will contribute to the evolution of marketing for investment-related products and services by moving beyond one-off campaigns towards more personalised, data-driven and continuously optimised customer relationships.

Responsibilities

• Marketing Strategy & Campaign Coordination
• Develop and implement integrated marketing and communication campaigns across owned, earned and paid media.
• Ensure alignment with broader business objectives, brand positioning and an integrated optichannel customer experience.
• Translate customer insights, market research and behavioural data into concrete marketing initiatives.
• Apply an Agile way of working by prioritising dynamically, testing hypotheses and continuously refining campaigns.
• Use iterative approaches such as sprints, retrospectives and experimentation to improve campaign effectiveness.
• Collaboration & Project Management
• Work closely with commercial teams, internal stakeholders and external partners to maximise marketing impact.
• Coordinate projects from planning through to implementation, ensuring control over budgets, timelines and deliverables.
• Maintain a structured approach while remaining hands-on and adaptable in a dynamic environment.
• Act as a bridge between marketing, commercial, digital and other relevant stakeholders.
• Digital Marketing & Conversion
• Optimise digital sales journeys and conversion opportunities across relevant customer touchpoints.
• Drive lead generation through intuitive and effective digital experiences.
• Contribute to the management and optimisation of digital marketing ecosystems.
• Use customer behaviour and emerging trends to refine marketing strategies.
• Explore opportunities for hyper-personalisation and other data-driven approaches.
• Experiment with AI to improve the speed, scalability and relevance of marketing activities.
• Customer Journeys & Performance Marketing
• Design and coordinate servicing and commercial campaigns across end-to-end customer journeys.
• Apply customer journey mapping to align communication with customer needs and commercial objectives.
• Integrate campaign activities with lifecycle management and CRM principles.
• Move towards permanent campaigning and predictive journey management, using data to anticipate future customer needs.
• Identify friction points throughout customer journeys and develop data-driven solutions to improve the customer experience.
• Monitor campaign performance through KPIs, marketing analytics and other relevant performance indicators.
• Translate performance insights into concrete optimisation actions.
• Data, Analytics & AI
• Use customer and marketing data to support decision-making and improve campaign performance.
• Apply predictive analytics and data-driven insights to identify opportunities for engagement and conversion.
• Explore the use of AI and generative AI for automation, data analysis, content creation and personalisation.
• Share relevant insights and learnings with stakeholders and the wider marketing team.
• Contribute to a culture of continuous learning, experimentation and optimisation.

Experience

• At least 5 years of relevant experience in strategic marketing and communication.
• Proven experience in developing and implementing communication strategies, preferably within the financial sector.
• Experience managing marketing projects from strategy through to implementation.
• Experience working with complex customer journeys and multiple stakeholders.
• Experience in performance marketing and data-driven marketing decision-making.

Technical Skills

• Strong knowledge of performance marketing, including SEA, SEO and programmatic advertising.
• Strong understanding of marketing analytics, customer journey optimisation and CRM principles.
• Experience with tools such as Google Analytics, CDPs and comparable marketing analytics platforms.
• Knowledge of optichannel strategies and the integration of online and offline touchpoints.
• Familiarity with Adobe Automation is a strong advantage.
• Experience with Agile ways of working is a plus.
• Understanding of predictive analytics, personalisation and AI-driven marketing is an advantage.
• Strong written and spoken communication skills in Dutch, French and English.

Education

• Master's degree in Marketing, Communication, Business Economics or a related field.

Offer

• A strategic marketing role with a direct impact on customer engagement and business growth.
• The opportunity to shape data-driven marketing for investment-related products and services.
• A position combining strategy, campaign management, analytics, customer experience and emerging technologies.
• The opportunity to work with AI, predictive analytics, personalisation and marketing automation.
• Collaboration with multidisciplinary teams in a dynamic and Agile environment.
• A role offering significant scope to challenge existing approaches and drive continuous improvement.