Role Overview

The Director of Marketing will drive brand growth and category leadership within the North American FMCG market. This role requires a balance of strategic thinking and operational execution, turning consumer insights into actionable marketing plans that build equity, accelerate velocity, and strengthen customer partnerships. The Director will oversee brand positioning, innovation pipelines, go-to-market activation, and shopper marketing to deliver measurable business impact in a dynamic, competitive environment.

Key Responsibilities

Strategic Brand & Portfolio Management

• Translate corporate growth objectives into cohesive brand and product strategies across multiple FMCG categories.
• Manage portfolio performance and recommend SKU optimization, product rationalization, and innovation priorities to drive sustainable growth.
• Oversee brand positioning, packaging, and communication strategies to ensure relevance and differentiation at shelf.
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Consumer & Market Insights

• Leverage consumer research, syndicated data (e.g., Nielsen, IRI), and competitive analysis to identify growth opportunities.
• Monitor consumer trends and translate insights into innovation, renovation, and demand-creation programs.
• Partner with category management and trade marketing to align messaging and drive in-store performance.

Integrated Marketing Execution

• Lead the development and execution of multi-channel marketing plans: digital, retail, shopper, and traditional media, to maximize brand reach and conversion.
• Collaborate with sales to design trade promotions and retailer-specific activations that increase household penetration and shelf presence.
• Work closely with supply chain and product development teams to ensure launch readiness and cross-functional alignment.

Team Leadership & Collaboration

• Manage, coach, and inspire a team of marketing professionals to achieve excellence in execution and creativity.
• Partner cross-functionally with global brand, operations, and commercial teams to maintain consistency while tailoring regional strategies.
• Cultivate a collaborative culture built on accountability, innovation, and continuous improvement.

Performance Measurement & ROI

• Define and track key performance indicators (KPIs) for campaign performance, brand health, and market share.
• Lead post-launch reviews to assess effectiveness and inform future marketing investments.
• Manage budgets efficiently, ensuring optimal resource allocation across channels and initiatives.

Qualifications



• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7–10 years of progressive marketing experience within fast-moving consumer goods (CPG, household, or food/beverage categories preferred).
• Proven track record of launching and managing high-velocity brands and products in competitive markets.
• Strong analytical capability with experience using category, POS, and consumer data to drive decisions.
• Experience partnering with retailers, brokers, and sales teams on trade programs and joint business planning.
• Excellent leadership, communication, and project management skills.
• Entrepreneurial mindset with a hands-on approach and the ability to thrive in a high-growth environment.