SUMMARY: 

We are seeking a dynamic Digital, Social & PR Manager to elevate our brand presence across digital platforms, social media channels, and earned media. This role is ideal for a creative, strategic marketer who understands consumer behavior, food trends, and the fast‑paced nature of CPG brand building. You will lead the development and execution of high-impact digital and social content strategies, drive influencer and PR programs, and ensure consistent storytelling that strengthens brand equity, drives cultural relevance and business growth.

KEY RESPONSIBILITIES: 

Social Media & Content Strategy

·     Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach our consumers

·     Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)

·     Monitor real time trends and identify proactive brand engagement opportunities

·     Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)

·     Ensure website content is current, optimized and aligned with brand voice and strategy

Influencer & Creator Partnerships

·     Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution

·     Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns

·     Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)

Community Management & Public Relations

·     Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction

·     Align and engage with customer service team to ensure appropriate action is taken with consumer complaints

·     Monitor social listening dashboards to track sentiment and competitive activity

·     Develop and implement PR strategies as needed to increase brand visibility; providing insights and recommendations for integrated PR opportunities

·     Support trade shows and industry events

Strategic Analysis & ROI Discipline

·     Analyze channel performance, optimize campaigns, and report on KPIs to drive continuous improvement on engagement, conversion and efficiency

QUALIFICATIONS & EDUCATION: 

·     Bachelors degree required in Marketing, Public Relations, Communications or related field

·     5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food

·     Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders

·     Experience with social media management platforms

·     Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint

·     Experience marketing to Hispanic or Multi-Cultural consumers a plus

PHYSICAL DEMANDS AND WORK ENVIORNMENT: 

·     Frequently required to walk, to sit, required to talk or hear 

·     Continually required to utilize hand and finger dexterity

·     Occasionally required to stand, climb, balance, bend, stoop, kneel

·     Office Environment usually quiet