Summary

The Senior Director of Sales – Walmart Inc. is responsible for driving profitable sales growth for the company across the Walmart and Sam’s Club business and direct reports. This role is pivotal in achieving our EBITDA goals and expanding market presence. Ideal candidates will have a proven track record in sales leadership, strategic planning, people development and revenue management.

Duties and Responsibilities

• Sales Leadership –

• Develop and implement sales strategies to achieve company revenue targets, including but not limited to, yearly EBIDTA budget, distribution goals and joint business plans.

• Set clear performance goals and KPIs for team, regularly monitoring and reporting on progress via increased sales volume, optimized distribution, comprehensive promotional and merchandising strategies while developing new business in key accounts

• Lead the Walmart and Sam’s Club customer portfolio, develop, and execute account strategies across both banners.

• Collaborate with VP Sales to develop long-term sales strategies and business plans across Lakeview Farms portfolio

• Customer Relationship Management – 

• Build and maintain strong relationships with Walmart and Sam’s Club buyers and replenishment teams, and manage the replenishment broker, establishing and holding accountable to KPIs.

• Develop relationships at strategic accounts to create strong, long-term relationships via action-orientation and thought leadership to generate mutual wins for Lakeview Farms and customers.

• Anticipate customer needs by constant review of market conditions and competitive activity

• Business Development - 

• Actively collaborate with the sales team and cross-functioning teams to create and implement sales strategy through promotional programs, trainings, tradeshows, and events.

• Proactively monitor market trends, competitive activities and customer strategy to identify and seize opportunities and identify risks. Deploy strategies to capture opportunities and mitigate risk.

• Accountable for optimizing, reducing complexity and leading the go-to-market strategy for a specific customer segment.

• Walmart

• Sam’s Club

• Provide governance across the Walmart and Sam’s Club business, ensuring adherence to national guidelines and joint business plans.

• Team Management –

• Lead, mentor, and manage direct report(s) sales professionals (Sales Analyst), ensuring high performance and development.

• Responsible for the overall management and growth of the Walmart and Sam’s Club business via direct report and own account responsibilities

Qualifications

• Bachelor’s degree in Business or related field with a minimum of 7-10 years of Sales experience in CPG industry; MBA preferred.

• 10+ years of experience in sales, with prior people management experience and business development in a leadership role

• Direct responsibility in sales to Walmart and/or Sam’s Club with category management & trade funds account level management experience.

• Hands on direct selling experience leading teams across Walmart and Sam’s Club (mass and club channels), including managing broker-supported replenishment, a plus.

• Proven success in a high-growth environment and developing sales plans tied to company targeted objectives.

• Proven experience handling major negotiations with key customers and executing with efficiency. 

• Excellent communication, negotiation and interpersonal skills.

• Proficiency in CRM software and sales analytics tools.

• Ability to analyze sales data and develop strategies for fact-based selling utilizing syndicated data (IRI/AC Nielsen) & customer data.

• Strong computer application skills, including MS Word, Outlook, Excel, and PowerPoint

• Demonstrated strong written and verbal communication skills; cross-functional experience a plus

• Ability to manage multiple project assignments and coordinate activities to meet specific deadlines