Job Summary

A strategic marketing leader responsible for driving brand positioning, growth, and overall marketing performance. As part of the executive team, this role oversees the planning, execution, and evaluation of all marketing initiatives, including brand strategy, digital, advertising, and public relations.

Overview

This role leads the development of innovative, high-impact campaigns that increase brand awareness and drive business results. The ideal candidate blends creative thinking with data-driven strategy and brings strong leadership, sound judgment, and the ability to perform under pressure.

Key Responsibilities

• Develop and execute strategic marketing plans and annual budgets
• Lead integrated marketing and PR strategies for new openings and ongoing operations
• Drive brand partnerships and collaboration opportunities
• Oversee social media strategy, digital presence, and engagement growth
• Conduct market research, competitive analysis, and performance tracking
• Partner with operations to create on-site experiences and activations
• Manage relationships with partners and stakeholders
• Support business development through pitches and strategic initiatives
• Lead and mentor the marketing team

Qualifications

• 10+ years of marketing experience
• Strong leadership and strategic thinking skills
• Proven track record of successful campaigns and brand growth
• Experience with digital marketing, social media, and influencer strategy
• Strong analytical, communication, and presentation skills
• Ability to manage multiple priorities in a fast-paced environment

Core Competencies

• Creative and strategic mindset
• Strong understanding of consumer trends and media landscape
• Collaborative, adaptable, and results-driven
• Comfortable challenging the status quo and driving innovation