Senior Product Manager, Acquisitions | London | Hybrid (Mon/Wed/Thu in office) | Permanent

The Company

A B-Corp certified, Series E D2C subscription brand — one of the most recognised and genuinely loved consumer brands in the UK. Well-funded, actively expanding across Europe, and built on a product culture where experimentation is a first-class discipline. Statsig, Snowflake, Looker in the stack. AI genuinely being built — internal tooling, agents, AI-driven customer experiences. This is not a company going through the motions.

The Role

This is the most important IC product role in the org right now. You will own the full acquisition funnel — from the moment someone lands on the site through to checkout and their first order. The heart of the job is a highly personalised onboarding quiz that calculates a tailored meal plan and directly drives trial conversion and first basket value. Getting it right matters enormously. You lead a squad of 1 designer and 5 engineers. You own outcomes, not just output. Every release is a hypothesis to validate.

What You'll Be Doing

• Own the full acquisition funnel — top of funnel content, marketing channel integrations, sign-up wizard, plan tailoring, checkout
• Drive trial conversion through rigorous A/B testing on Statsig
• Partner with Performance Marketing and SEO teams on landing page strategy
• Own localisation of the acquisition flow across active European markets
• Develop and maintain a clear 6-12 month roadmap connecting customer needs to commercial outcomes
• Present findings and recommendations to senior stakeholders with confidence

What They're Looking For

Essential

• D2C or Subscription Expertise: Proven ownership of an acquisition or growth funnel in a D2C, subscription, or high-growth consumer digital business. (Pure B2B backgrounds will not be considered.)
• Experimentation: You've built and run A/B testing programmes at meaningful traffic volumes — not just contributed to them
• Commercial Acumen: You understand CAC, LTV, and conversion rate and how product decisions ladder up to P&L impact
• Data Fluency: Comfortable querying data directly, working in Looker or equivalent, and interpreting statistical significance without supervision
• Funnel Ownership: You have owned a funnel end to end — not just optimised individual pages

Nice to Have

• Statsig, Looker, or Snowflake experience
• Personalisation funnel or quiz-driven onboarding experience
• Experience working closely with performance marketing teams
• International market or localisation experience

This role isn't right for someone who:

• Has only contributed to funnels rather than owned them
• Can't back up their story with hard conversion metrics
• Needs a lot of structural support to get moving
• Comes from a pure B2B background

Contact phoebe@wearenumi.com