You thrive at the intersection of proposition, customer experience, and technology.

You understand that Membership isn't just a transaction - it's a strategic growth engine.

You have led consumer membership or loyalty products at scale and know how to translate ambition into coherent digital experiences.

This is a pivotal moment to lead the shift from a ticket-led business to a customer-led one.

The challenge

• You will take ownership of the digital product for Membership & Loyalty for a global entertainment brand with 40+ million users and 15+ brands.
• Your job is to rebuild or hire a new product team that acts as the glue between commercial and technology.
• You will shape the future of:
• The end-to-end digital membership experience (Discovery to Renewal).
• Customer accounts and identity capabilities.
• Scalable product capabilities across diverse regional markets.
• Integration with enhanced CRM and data foundations.
• A single customer view that drives long-term retention.

What you’ll be doing

• Owning the product strategy and roadmap for membership, loyalty, and identity.
• Operating at the intersection of proposition, commercial strategy, and digital journeys.
• Partnering with a team responsible for consumer proposition (approx. 120 people) covering product, pricing, and e-commerce.
• Defining what "great" looks like in a membership digital experience and sequencing delivery over time.
• Working with technology to make build vs. buy decisions and ensure platform reliability.
• Leading with clarity in a matrixed environment with very different attraction portfolios.

What you bring

• Experience leading consumer membership or loyalty product development at scale.
• A track record of defining and executing product strategy and roadmaps.
• Strong commercial acumen and experience tracking revenue impact.
• Ability to balance core platform capabilities with market-specific extensions.
• Confidence operating across multiple stakeholders including CRM, Marketing, and Operations.
• Experience using data and insight to optimise member experiences.