The Company
An established and growing digital marketing agency is seeking a Performance Marketing Manager to join its collaborative team in London, Ontario. Known for delivering measurable results through strategic digital campaigns, this innovative agency partners with a diverse portfolio of businesses to help them achieve meaningful growth. With a culture built around accountability, continuous learning, and collaboration, the team is passionate about delivering work that drives real business outcomes.
The Role
The successful candidate will take ownership of the performance of a portfolio of digital marketing campaigns, ensuring they achieve key business objectives including lead generation, cost efficiency, and return on advertising spend. Working closely with strategy, creative, and development teams, this individual will build, launch, monitor, and continually optimize campaigns across multiple paid media channels. This is a hands-on opportunity for an analytical marketing professional who enjoys using data to inform decisions, improve campaign performance, and deliver exceptional results for a variety of accounts.
Responsibilities
- Develop, launch, manage, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, programmatic, and display platforms
- Monitor campaign performance and optimize against KPIs including CPL, CPA, ROAS, conversion rate, and pipeline growth
- Manage media budgets, pacing, and spend allocation to maximize campaign performance
- Conduct ongoing A/B testing and implement data-driven optimizations
- Prepare insightful performance reports with clear recommendations
- Collaborate with creative, strategy, and development teams to improve campaign effectiveness
- Present campaign results and performance updates to stakeholders with confidence
- Leverage AI tools to improve efficiency, testing, and campaign execution
Requirements
- 3+ years of paid media or performance marketing experience within an agency environment
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn and/or programmatic advertising
- Strong understanding of performance marketing metrics and attribution
- Experience using GA4, Looker Studio, and other reporting platforms
- Proven ability to manage campaign budgets and optimize media spend
- Excellent analytical, communication, and presentation skills
- Proactive, solutions-focused mindset with strong attention to detail
- Experience incorporating AI tools into day-to-day marketing workflows
This is an excellent opportunity to join a forward-thinking digital agency where performance, innovation, and collaboration are highly valued. Qualified professionals looking to make a measurable impact while continuing to develop their expertise are encouraged to apply.
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