Growth Marketing Manager | Supplements/Vitamins | Ecommerce | Hybrid (Toronto) | $65,000 - $75,000 + Bonus (Up to 50%)

The Company

They are a rapidly expanding health and wellness brand with a diverse product range that has made a strong impact in the Canadian e-commerce space. Over the past decade, they have grown from a small startup into a nationally recognized business, ranking among some of the fastest-growing companies in the country. With a reputation for creating accessible, high-quality supplements, they’ve built a loyal customer base across both marketplace platforms and their own direct-to-consumer channels. Their workplace culture is collaborative, energetic, and people-focused. Team members are encouraged to take ownership of projects, contribute ideas, and see the results of their efforts firsthand. Joining them means becoming part of a mission-driven environment where professional growth and personal well-being are equally valued.

The Role

They are seeking a Growth Marketing Manager to lead performance marketing initiatives across TikTok Shop and their Shopify-powered website. This position is suited to a performance-driven marketer with hands-on experience scaling campaigns, optimizing acquisition funnels, and increasing customer lifetime value.

In this role, the individual will oversee both paid and organic strategies, with a strong emphasis on TikTok growth, conversion optimization, and retention. They will also provide leadership to a junior team member, ensuring consistent alignment between social, influencer, and paid campaigns.

The Responsibilities

• Build and scale TikTok Shop marketing strategy and oversee execution of campaigns.
• Drive growth on the Shopify website, including conversion optimization, upselling, retention, and performance marketing.
• Mentor and manage a Social Media Coordinator, guiding organic content, influencer partnerships, and community engagement.
• Plan and execute promotional campaigns, seasonal events, and new product launches.
• Oversee paid acquisition channels, including TikTok, Meta, and Google Ads.
• Collaborate with creators to produce user-generated content and high-converting TikTok assets.
• Analyze site performance, customer behavior, and campaign metrics to inform data-driven decisions.
• Develop and optimize email and SMS campaigns using tools such as Klaviyo, including automated flows and A/B testing.
• Partner with cross-functional teams to ensure marketing efforts align with product launches, inventory, and brand messaging.
• Research and adopt emerging tools, trends, and best practices in D2C growth marketing.

The Requirements

• 3+ years of e-commerce marketing experience with proven success in TikTok Shop and D2C Shopify growth.
• Demonstrated ability to scale TikTok Shop revenue to significant levels.
• Strong background in Meta Ads, Google Ads, Shopify, Klaviyo, and TikTok Ads Manager.
• Knowledge of CRO tools (e.g., Hotjar, Google Optimize) and testing methodologies.
• Experience mentoring or managing junior marketers.
• Analytical and metrics-driven approach with excellent attention to detail.
• Creative thinker with an eye for branding, social storytelling, and content strategy.
• Comfortable working in a fast-paced, entrepreneurial environment with a self-starter mentality.

This is an opportunity to join a fast-growing e-commerce team where creativity and data come together to drive meaningful results. With strong benefits, professional development opportunities, and a supportive culture, this role is ideal for someone eager to take ownership of high-impact marketing initiatives.

If you’re passionate about growth marketing, TikTok trends, and direct-to-consumer success stories, apply and bring your expertise to a team that values innovation and results.

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