A different kind of marketing role

You might be in a digital agency now, working across too many accounts and not getting close enough to the brands you support.

You can run campaigns, read the numbers and make smart optimisations, but you want more than channel execution. You want to understand the business behind the campaign. You want to help shape the plan, build stronger client relationships and become a more rounded marketing leader.

This role has been designed for that person.

You will join a specialist Brisbane marketing consultancy that works with a focused portfolio of outdoor, lifestyle and eCommerce brands across categories such as 4WD, camping, fishing, caravanning, diving, surfing, motorbikes and adventure.

Instead of juggling dozens of accounts, you will work deeply with around 3 to 4 brands, acting as an extension of their marketing team. In some cases, you may be the marketing lead they rely on day to day. In others, you will work alongside an existing in-house team, bringing strategy, execution and external perspective.

This is not a traditional high-volume agency role. It is a chance to go deeper with fewer clients, build genuine trust, and develop the kind of end-to-end marketing ownership that can set you up for a future client-side Marketing Manager, Growth Lead or Senior Marketing Manager role.

What you will be doing

You will be responsible for helping your brands grow across the full marketing mix.

That means balancing short-term performance with longer-term brand, content, community and customer growth.

Your role will include:

• Acting as the embedded marketing lead for 3 to 4 outdoor, lifestyle and eCommerce brands.
• Building trusted relationships with founders, general managers and in-house marketing teams.
• Developing marketing plans across paid media, website, email, content, brand and campaign activity.
• Planning activity around product launches, seasonal campaigns, Black Friday, Christmas and key trading periods.
• Setting up, managing and optimising campaigns across Meta and Google.
• Reviewing commercial performance across traffic, conversion rate, AOV, revenue, ROAS and customer growth.
• Looking at the full customer journey, not just one channel or platform.
• Identifying opportunities across website, CRO, email, content, community and creative.
• Briefing designers, videographers, content creators and developers to bring campaigns to life.
• Presenting recommendations, results and next steps to clients with clarity and confidence.
• Helping brands connect performance marketing with stronger creative, content and long-term growth.

What makes this different

This is a role for someone who still wants to be hands-on, but does not want to be boxed into paid media forever.

You will still need to know your way around Meta Ads and Google Ads. That part matters. But the real opportunity is to broaden beyond the platforms and become the person who can look at a brand’s full marketing picture.

You will be asking questions like:

• What are we trying to grow and why?
• Which customers are we trying to reach?
• Is the website converting well enough?
• Is the email strategy supporting repeat purchase and retention?
• Does the content reflect the brand properly?
• Are paid campaigns connected to the wider commercial plan?
• What should we do next quarter to create momentum?

If you want to become more than the person who “runs the ads”, this is the kind of role that can help you get there.

What we are looking for

We are looking for an intermediate digital marketer who already understands campaign execution, but wants more strategic ownership.

You do not need to have worked with huge six-figure monthly media budgets. What matters more is that you understand how paid media connects with the rest of the business, including website traffic, conversion rate, AOV, customer acquisition, retention and overall commercial growth.

You will likely bring

• Around 3+ years of relevant digital marketing experience.
• Current hands-on experience across Meta Ads and Google Ads.
• Experience in a digital agency, marketing consultancy, performance marketing, growth marketing or digital account management role.
• Confidence working directly with clients and explaining recommendations clearly.
• A solid understanding of the wider marketing mix across paid media, website, CRO, email, content and brand.
• Consumer, retail, eCommerce, outdoor, lifestyle, travel, tourism, FMCG or high-consideration consumer experience would be highly regarded.
• The ability to think beyond channel metrics and understand the bigger commercial picture.
• A practical, hands-on approach with the confidence to contribute strategically.
• Strong communication skills and the ability to build trust with clients.
• Genuine interest in becoming a more rounded marketing leader.

This could suit you if

• You are in an agency role and want fewer clients, more depth and stronger relationships.
• You are a performance marketer who wants to broaden into full-funnel marketing strategy.
• You are a digital account manager who is still hands-on across Meta and Google.
• You are a growth marketer who wants more exposure to brand, content, website and CRM.
• You are an in-house consumer or eCommerce marketer who wants more variety.
• You eventually want to move client-side, but first want deeper end-to-end marketing ownership.

Why apply?

This is a strong next step for a marketer who wants to build real ownership without moving fully client-side yet.

You will get the variety of working across multiple brands, but without the high-volume account load of a traditional agency environment.

You will work with brands that have real products, passionate customers and strong communities. You will be supported by internal specialists across design, video, content, development and broader marketing strategy, while still having the autonomy to lead your brands forward.

The team is based in West End, Brisbane, with a standard working pattern of 4 days in the office and 1 day from home.

Apply now for a confidential discussion.